Buzzwords That Need to Be Put Out of Their Misery (and Why They Drive Me Up the Wall) From “disruptor” to “ROAS”... the marketing buzzwords that frustrate me (and what they often get wrong) There’s a fine line in marketing between clear communication and performative jargon. We all want to sound credible. We all want
Google Trends in Action: What Netflix, Blockbuster and Global Search Behaviour Can Teach Marketers From Netflix vs Blockbuster to Seasonal Demand for Sunglasses - How Google Trends Reveals What Your Audience Actually Cares About There is something slightly addictive about watching search behaviour unfold in real time. It is the closest thing marketers have
What I Learned From... What I Learned from Studying PRINCE2 Structure, stakeholders, and what happens when theory meets reality At a certain point in your career, things stop being simple.You’re no longer just doing the work. You’re coordinating it. Managing agencies. Aligning departments. Trying to get five different people to agree on what “done” actually
What I Learned From... Surviving Toxic Workplaces And The Archetypes I’ve Met Along the Way For most of my career, I’ve been lucky. I’ve worked in supportive teams where camaraderie outweighs conflict, where challenges feel shared rather than imposed, and where leaders genuinely cared about development as much as results.Of course, even the healthiest workplaces
World Creativity and Innovation Day Why Creativity and Innovation Are the Beating Heart of Marketing Creativity is one of those words that gets thrown around so often in marketing that it risks losing meaning. Every campaign is “creative”, every brainstorm promises “innovation”, and every brand claims to “think differently”. Yet few thinkers have challenged how
UK National Apprenticeship Week: A Straight-Talking Guide for Businesses Hiring Apprentices Why good intentions aren’t enough – and how to avoid getting it wrong Hiring an apprentice is often framed as a win-win. Sometimes it is.Sometimes it quietly fails. The difference usually isn’t the apprentice. It’s the organisation. Why businesses hire apprentices The best reasons:
UK National Apprenticeship Week: How to Get an Apprenticeship Without a Perfect CV A practical guide to standing out, even if you’re starting from scratch One of the biggest myths around apprenticeships is that they are “easy to get”. They aren’t. They are competitive – particularly in marketing. The difference is that what you’re assessed
UK National Apprenticeship Week: Marketing Apprenticeships and the Brands Doing Them Properly Where marketing apprenticeships actually work – and what separates the good from the performative If apprenticeships are about learning through experience, then marketing is one of the best environments for them – provided the structure is right.But not all marketing apprenticeships are created
UK National Apprenticeship Week: Why Apprenticeships Still Matter in a Skills-Obsessed World What National Apprenticeship Week actually represents – and why marketers should pay attention Every February, UK National Apprenticeship Week rolls around with a familiar mix of case studies, LinkedIn posts and well-intentioned slogans. And every year, the same quiet question sits underneath it
MBA vs CIM for Marketers: Which One Is Better for Your Career? A practical career guide for marketers choosing between specialist marketing training and broader business leadership If you’re a marketer thinking about your next big career move, you’ve probably found yourself staring into the professional development abyss asking one of the great modern questions:
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