Why Do Campaigns Go Viral? Lessons from Nike, Dove, Always and More The psychology, strategy, and brand examples behind marketing that spreads like wildfire Viral marketing is often treated like lightning in a bottle - unpredictable, uncontrollable, and largely down to luck. But that is only half the story. Behind most “overnight successes” are
National Hug Your Dog Day: What It Teaches Us About Emotional Marketing (and When Not to Hug) When Emotion Drives Engagement - and Why the Best Marketing Understands the Dog, Not Just the Owner There are few things in life as universally agreed upon as this: dogs are brilliant.So it’s perhaps no surprise that a
What Does a Marketing Plan Actually Look Like? Marketing plans are one of those things everyone talks about, but very few people ever see in full. In theory, they’re structured, strategic, and neatly documented. In reality, they often live somewhere between a PowerPoint presentation, a spreadsheet, and a collection of half-finished ideas discussed in
Why Dog Owners Feed Their Dogs Better Than Themselves What Consumer Behaviour Reveals About Pet Food Marketing There is a strange contradiction at the heart of modern consumer behaviour.We know ultra-processed food is not ideal for us. We know we should probably eat better. And yet, most of us still reach for convenience, habit, or
Is There an Ideal Marketing Budget Ratio? From Procter & Gamble’s consistency to Amazon’s flexibility - what the world’s biggest brands actually do Marketing has a habit of making simple questions feel unnecessarily complicated. This is one of them. On the surface, it sounds like something that should be neatly resolved with a number: Spend
The History of Paid Advertising From Town Criers to Targeted Ads Marketing has always had one fundamental challenge: how do you reach people who might want what you’re selling? Long before Google Ads dashboards and social media targeting, businesses relied on very simple methods to promote their products. Over time, paid advertising evolved from
How Dog Owners Choose Dog Food Insights from an MBA Study of Consumer Behaviour in the UK Pet Food Market The global pet food market is one of the fastest-growing sectors in consumer goods. In the UK alone, the market has reached billions of pounds annually and continues to grow as pet ownership increases and
Abraham Maslow’s Birthday (1 April): The Psychologist Who Was No Fool How the psychologist born on April Fool’s Day developed one of the most serious, and enduring frameworks for understanding human motivation and consumer behaviour Every year on 1 April, the world celebrates April Fool’s Day, a tradition dedicated to pranks, hoaxes, and playful deception.
The Personality of a Brand Why Even Something as Ordinary as Tea Needs a Character Walk down a supermarket aisle and you will quickly notice something curious about marketing. Many products do not just have a brand; they have a personality. Sometimes that personality is literal. A tiger selling cereal. A doughboy selling pastries. A
When Cigarette Companies Bought Your Dinner How Tobacco Giants Quietly Took Over the Food Industry At first glance, cigarettes and biscuits do not appear to belong in the same corporate portfolio. One is a product widely linked to lung cancer and premature death. The other is something you might dip in a cup of tea
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