Ultra-Processed Foods and the Marketing War Over “Real Food” What the NOVA Classification Means for the Food and Pet Food Industries In 2009, Brazilian nutrition researcher Carlos Augusto Monteiro and colleagues published a paper that quietly reshaped how food is discussed, regulated, and marketed. The paper - “A New Classification of Foods Based on the
The Sound of Taste How Sonic Branding Shapes the Way We Experience Food Marketing is often described as a visual discipline; logos, colours, packaging, and advertising creative tend to dominate the conversation. But there is another sensory dimension that quietly influences how we experience brands - sound. In food marketing in particular, sound plays
The Microsoft vs. Apple Rivalry The Tech Rivalry That Shaped the Modern Computer Industry Few rivalries in business history are as influential as the battle between Microsoft and Apple. What began as a collaboration between two young technology companies in the 1970s evolved into one of the most defining competitive relationships in modern business.
From Prison Food to Fine Dining The Curious Marketing Story of Lobster Lobster today is shorthand for indulgence. It sits confidently on restaurant menus alongside champagne and oysters, often priced high enough to make you glance twice before ordering. But historically, lobster occupied a very different position in the market. Believe it or not,
The Dark Arts of Marketing When Persuasion Becomes Manipulation Marketing has always walked a fine line between persuasion and manipulation. At its best, marketing helps people make informed decisions about products that improve their lives. At its worst, it nudges, tricks, and pressures consumers into behaviours they might never have chosen if they had been
The Marketability of Zlatan Ibrahimović How one footballer turned personality into a global marketing machine Few footballers in modern history have marketed themselves quite like Zlatan Ibrahimović. Over a career spanning more than two decades, Zlatan did not just score spectacular goals - he built a brand around confidence, swagger, and an almost mythological
Are Care Homes Really Full of Horny Pensioners? Sex, stereotypes and what a ridiculous rumour reveals about how we misunderstand entire audiences Let’s begin with a sentence I never expected to type on a marketing platform: “Care homes are full of horny pensioners.” It’s the kind of line that gets repeated at dinner parties
Marketing Mother’s Day (Part 2) Why Mother’s Day Marketing Still Works – and How Brands Can Do It Better in 2026 Last year on Marketing Made Clear, I wrote about the fundamentals of Mother’s Day marketing – the trends, the emotional storytelling, and the tactics marketers use to drive sales during one of the biggest
Nigel Adkins at - The Leader Who Made Belief Scalable Why His Southampton Era Still Feels Different Birthdays are reflective things. They make you look backwards before you look forwards. And when it comes to Nigel Adkins, looking back at his time at Southampton FC still carries emotional weight - even years on. I’ve already
International Women’s Day: What Marketers Should Really Be Talking About From suffrage to sponsorships - how brands can move beyond hashtags and into meaningful impact International Women’s Day (IWD) is celebrated annually on 8 March. Its roots lie in early 20th-century labour movements and suffrage campaigns. In 1910, activist Clara Zetkin proposed the idea of
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