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The Genius of the Marketing of Meat For Dogs Why brutal simplicity might be the smartest strategy in pet food right now There’s a moment in marketing when complexity becomes a crutch. When brands start layering features, benefits, ingredients, claims, sub-claims, and disclaimers on top of each other - not because it helps the
International Nurses Day The Most Trusted Brand You’re Probably Not Marketing Properly Every year on 12 May, the world marks International Nurses Day; a date chosen to coincide with the birthday of Florence Nightingale. Now, if you’re a marketer, your first instinct might be to ask: what’s this got to do with me? Quite
How COVID-19 Rewired Consumer Behaviour – And Why Marketers Are Still Playing Catch-Up From Panic Buying to Platform Loyalty: The Lasting Impact on How We Buy There are moments in history that shift behaviour overnight - and then there’s COVID-19, which didn’t just shift behaviour, it rewired it. For marketers, the pandemic wasn’t just a
From Star Wars to a Marketing Empire: How Lucasfilm and Disney Built One of the Most Powerful Brands in History From Darth Vader to Disney+ - decoding the spikes, strategy, and staying power behind Star Wars’ global dominance There are brands, and then there is Star Wars. Not just a film franchise. Not just a
From LEGO to Peloton: How Communities Turn Customers into Marketers What Glossier, BrewDog, and Gymshark Teach Us About Building Brands People Actually Belong To There is a quiet shift happening in marketing - and it is not about channels, algorithms, or even budgets. It is about people. Not audiences. Not segments. Not “users”. Communities. The
Do You Really Know Who Makes Your Food? The Surprising Companies Behind the Brands You Buy Why the supermarket is full of brands that are not quite as independent as they appear Walk into a supermarket and it feels as though hundreds of companies are fighting for your attention. Look behind the labels, however, and
Publishing Truth in a Post-Truth World: Revisiting Homage to Catalonia on Its Anniversary Why Homage to Catalonia still feels uncomfortably modern in 2026 There are anniversaries that feel ceremonial, and then there are anniversaries that feel… a bit too relevant.The publication of Homage to Catalonia by George Orwell falls firmly into the latter category. Written
The Neil Patel Playbook: What Marketers Can Learn from a Content Machine How Neil Patel Built Ubersuggest, Mastered SEO, and Turned Content into a Scalable Growth Engine There are marketers who talk about marketing, and then there are marketers who build entire ecosystems around it. Neil Patel sits firmly in the latter category. If you’ve
Functional Magnetic Resonance Imaging (fMRI) in Marketing From Brain Scans to Brand Strategy: How Coca-Cola, Pepsi and Google Have Explored the Subconscious Mind There is a moment in every marketing campaign where the uncomfortable truth creeps in: people don’t always know why they make the decisions they do. Ask a consumer why they chose
From Barbie to Netflix: What Entertainment Marketing Teaches Us That Nike and Apple Can’t How Marvel, Taylor Swift, and Disney Turn Audiences into Fanatics - and Why Traditional Brands Struggle to Keep Up There is a moment, somewhere between queuing for a midnight film release and arguing online about whether the ending “ruined everything”, where
