Shopify How to Start a Shopify Site A Beginner’s Guide - Get Selling like Gymshark and Heinz Starting an online store might sound daunting, but Shopify has made it possible for almost anyone to launch a professional-looking site with little technical experience. From side hustlers selling handmade candles to global brands
An Introduction to Supply Chain Why Marketers Should Care - Including Examples from Amazon, Zara and More... When most people hear the phrase supply chain, their mind jumps straight to warehouses, lorries, and factories. It sounds like something reserved for operations managers in hard hats, not marketing professionals. But in reality, supply chain decisions shape
What Marketers Can Learn from George Orwell’s Homage to CataloniaBuilding Upon the earlier Published Study GuideGeorge Orwell’s Homage to Catalonia (1938) is not the book most marketers would instinctively turn to for lessons. It is a memoir of his time fighting with the POUM militia during the Spanish Civil War - a vivid account of
An Introduction to KPIs Making Performance Meaningful When it comes to marketing, strategy is nothing without measurement. You can launch the most creative campaign in the world, but if you can’t prove its effectiveness, you’ll quickly lose budget - and trust. That’s where KPIs come in. KPIs, or Key Performance Indicators, are the yardsticks marketers
20 Years On: Roadrunner United - The All-Star Sessions Revisited In October 2005, Roadrunner Records – a powerhouse label in heavy music – marked its 25th anniversary by unleashing a truly unprecedented compilation album. Titled Roadrunner United: The All-Star Sessions, this project corralled dozens of artists from across the label’s roster into one monumental collaborative
World Mental Health Day How Brands are Responding to a Global Movement Every year on 10th October, the world pauses to recognise World Mental Health Day. First observed in 1992, it was established by the World Federation for Mental Health as a way to raise awareness, challenge stigma, and advocate for better access to mental
What Part of the Brain Does Marketing Really Affect? A Modern, Practical Guide for Marketers Marketing works when it fits how the brain actually makes decisions. Not the old “reptile brain vs rational brain” story, but the contemporary picture: fast emotional systems interacting with slower, reflective systems spread across multiple regions of the brain. In
Neuromarketing in Action What Cheetos, Campbell’s, Hyundai and PayPal Can Teach Us From mischievous crisps to soup labels and car design, how brands are using brain science to optimise marketing. Neuromarketing uses measurements of people’s brain and body responses to better understand how creative, media, packaging, and experiences work; especially the bits people can’t or
How to Sell on TikTok A Marketer’s Guide TikTok is no longer just the land of dance routines, lip-sync battles, and “did I really just spend an hour scrolling?” moments. With over 1.7 billion monthly active users worldwide, it has transformed into a serious e-commerce platform. For brands and marketers, TikTok offers both reach and
An Introduction to Direct Marketing Lessons from Dell, American Express, and Boden Direct marketing has been around for centuries, but its principles are more relevant than ever. At its core, direct marketing is about communicating directly with customers to drive a response; whether that’s making a purchase, signing up to a mailing list, or engaging
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