Black-Owned Brands That Changed the Game For Black History Month As Black History Month continues, we’ve looked at the origins of the celebration and profiled some of the trailblazers who reshaped the marketing industry. For the final part of this series, it feels only right to celebrate Black-owned brands that have not only disrupted industries
Celebrating Black Marketers Who Changed the Industry For Black History Month Black History Month is a time to celebrate the achievements and contributions of Black communities across all sectors from science and politics to culture and business. Black marketers, strategists, and entrepreneurs have played a crucial role in shaping advertising, branding, and consumer culture as
Black History Month What Marketers Need to Know Every October in the UK, and every February in the United States and Canada, people come together to celebrate Black History Month. It’s a time dedicated to recognising the contributions, culture, and achievements of Black communities across the world. But for marketers, Black History Month is more
Quantitative vs Qualitative Research Which Should Marketers Use, When, and Why? If marketing is decision-making under uncertainty, research is how you shrink the uncertainty. The tricky part isn’t “doing research” but choosing the right kind for the job. This guide clarifies quantitative vs qualitative research for marketers, shows where each shines, where each misleads, and
Subliminal Marketing and the Freudian Id Appealing to Primal Desires Modern marketers often try to reach the unconscious drivers of consumer behaviour - the primal urges Sigmund Freud called the Id. The Id operates on the pleasure principle, seeking immediate gratification of needs such as sex, hunger, and aggression. Subliminal marketing broadly refers to techniques
Marketing On Meta A Practical Guide To Facebook And Instagram In 2025 Marketing on Meta can feel like juggling a dozen spinning plates - objectives, pixels, audiences, creative, budgets, policies - all while the platforms keep changing. This guide cuts through the noise and shows you how to set up, run, and scale advertising on
Maslow’s Forgotten Sixth Level Self-Transcendence And What It Means For Marketers Most marketers know Maslow’s five-tier hierarchy. On Marketing Made Clear we’ve already covered the model and how to apply it to campaigns and customer journeys, so if you want a refresher start with our article on Maslow’s life, theories and marketing lessons and our
Marketing In Russia What Works, What Changed, And How To Adapt Russia is a paradox for marketers: a vast, digital-first audience with high ecommerce penetration, but a media and regulatory environment that looks very different to the UK or US. Since 2022, platform access, payments and compliance have all shifted. This piece maps the
Studying a BSc or BA in Marketing in the UK What it Teaches You, How it Lifts Your Career, and What You’ll Need to Get In Thinking about a Marketing degree in the UK? Good idea. Marketing sits at the intersection of psychology, data, creativity and strategy - the place where brands are built, demand
Study Guide: Homage to CataloniaA Study Guide to George Orwell’s Homage to CataloniaThis is a study guide, written by Will Green MA MBA BA, not a standard article. I recommend reading these notes before/after/while reading "Homage to Catalonia" by George Orwell.George Orwell’s Homage to Catalonia (1938) is part memoir, part political analysis, and part eyewitness
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