What I Learned From... Working on a Cattle Station in Remote Western Australia How a Cattle Station Changed My Perspective I firmly believe that you can learn transferable skills that can help you in your career, whether it be marketing or anything else, from other experiences in life. This belief is at the core of
Dry January, 0% Alcohol, and the Rise of the ‘Alibi Brand’: How Drinks Companies Found a Legal Loophole in Sobriety Season Why the most explosive trend in alcohol marketing isn’t alcohol at all Every January, millions of people decide that the festive excess must give way to discipline. The nights get darker, the gyms get
New Year’s Eve in Kuala Lumpur Skyscrapers, Fireworks, and a Multicultural Celebration Kuala Lumpur, Malaysia’s buzzing capital, knows how to throw a party when it comes to New Year’s Eve. With its famous skyline, multicultural energy, and vibrant city atmosphere, the celebrations here are both spectacular and uniquely Malaysian. From fireworks over the Petronas Towers
New Year, New Opportunity: How Brands Harness the Psychology of January Resolutions Why “New Year, New Me” still works – and what marketers can learn from the brands that have mastered it Every January, marketers witness the same predictable pattern: consumers collectively enter what behavioural economists would call a liminal state. It’s a psychological threshold;
10 Emerging Marketing Roles for 2026 and Beyond The new jobs created by AI search, economic pressure, shrinking data, and a rapidly changing industry Marketing roles have always evolved, but 2026 is seeing a particularly sharp shift driven by three forces: Economic pressure forcing teams to adapt strategy and structure AI transforming how information is
What Marketers Should Focus On in 2026: Ten Strategic Priorities for an Uncertain Economy How brands can adapt - from AI search to consented data - and why the fundamentals matter more than ever The start of a new year brings the usual wave of predictions, but 2026 isn’t just another year. Across the
New Year’s Eve in Sydney, Australia Fireworks, Harbour Views, and a Global Icon Few cities can rival Sydney when it comes to celebrating New Year’s Eve. With its world-famous harbour, iconic landmarks, and dazzling fireworks, Australia’s largest city has earned its reputation as one of the best places on the planet to ring in the
Marketing Year in Review 2025 How the Industry Shifted, Adapted and Occasionally Panicked - A Marketer’s Look Back 30 December is an odd date in marketing. Half the team is off, the other half is pretending to be off, and everyone is quietly wondering how many mince pies is professionally acceptable before mid-day. But this
Spotify Wrapped: How a Yearly Music Recap Became One of the Best Marketing Campaigns Ever Made The psychology, storytelling, and genius behind Spotify’s annual data-driven phenomenon Every December, millions of people willingly advertise Spotify for free. Not because they’re paid, not because they’re influenced, but because Spotify Wrapped has become a cultural ritual. Wrapped is
Why Is It Called Boxing Day? The Real History Behind Britain’s Most Misunderstood Holiday How alms boxes, servant traditions and Victorian culture shaped the name we still use on 26 December. If Christmas is the emotional high point of the winter season, Boxing Day is the moment Britain collectively sighs, unbuttons its trousers, and wonders
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