What I Learned From... Growing Up as a Dual National What It Taught Me About Identity and Marketing I was born in Perth, Australia, to an English Mum and an Australian Dad. My Mum’s parents were both English; my Dad’s both Australian. In other words, half of me was tea and drizzle, the other half
Burns Night: How Robert Burns Became Scotland’s Greatest Brand Ambassador From a Poet’s Supper to a Global Cultural Export Every year on 25 January, Scotland (and a surprisingly large number of people with no Scottish blood whatsoever) gathers to celebrate Burns Night. There will be haggis. There will be whisky. There will be at least
An Introduction to Scrum Marketing How brands like Spotify, IBM and ING use Agile thinking to fix slow, bloated marketing Marketing has a habit of borrowing ideas from elsewhere. We took funnels from sales, positioning from military theory, behavioural psychology from Freud, Kahneman and friends, and more recently we’ve been eyeing up how software teams
Setting Career Goals in Marketing (Without Losing the Plot) How to build meaningful career direction in marketing without chasing job titles, burning out, or letting the industry decide for you A “Marketing Executive” could be running paid media budgets worth millions, managing an inbox full of agency emails, or being asked to “just design
What I Learned From… Growing Up Loud: My Years in Rock and Metal Bands How playing in rock and metal bands shaped my musicianship, mindset and understanding of audience-building Before marketing entered my life, music came first. Long before I was talking about segmentation, positioning or audience demand, I was sitting behind drum kits, playing
Blue Monday: How Brands Use Emotion to Connect With Consumers (and Why It Works) What Blue Monday reveals about emotional marketing, from Spotify playlists and Nike motivation to Cadbury comfort Every January, like clockwork, Blue Monday rolls around. Allegedly the “most depressing day of the year”, it usually lands on the third Monday of January
How Tropicana’s Packaging Changed the Game - and What Marketers Can Learn from Its High-Profile Missteps Packaging Isn’t Just Packaging For brands in fast-moving consumer goods (FMCG), packaging sits at the intersection of brand identity, shopper behaviour, and sales performance. Few case studies encapsulate this like Tropicana’s 2009 redesign; a decision meant to modernise the
A Comprehensive Guide to GEO, AIO and How They Differ from Traditional SEO A marketer’s guide to understanding generative-engine optimisation, why the terminology is still a mess, and how it fundamentally differs from traditional SEO. Search marketing has always had a talent for reinventing itself with new acronyms. For two decades we managed fine with
What I Learned From... Playing in Orchestras and Brass Bands How Music Shaped My Confidence, Discipline and Resilience It’s fair to say I grew up in a fairly musical family. My mum is a cellist, her mum was a cellist, and several of my mum’s cousins are professional musicians in the classical and folk worlds.
New Year’s Eve in New York City Times Square, the Ball Drop, and the World’s Countdown Few places on Earth symbolise New Year’s Eve quite like New York City. With its famous Times Square ball drop, neon billboards, and millions of revellers braving the winter chill, New York has turned 31st December into a global
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