Marketing Made Clear

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Marketing Made Clear

About Will Green

Will Green is the creator of Marketing Made Clear. He has an MA in Marketing Management and an MBA, with practical experience across music, charity, B2B, digital, ecommerce, FMCG and commercial leadership. He writes about marketing theory, consumer behaviour, psychology, brand history, campaigns and strategy.
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The Opportunities for Automation in Marketing: Smarter Workflows, Better Personalisation, and More Time for Actual Strategic Thinking

The Opportunities for Automation in Marketing The marketer’s guide to smarter workflows, better personalisation, and more time for actual strategic thinking Automation can feel like the marketing equivalent of self-checkout: some people love the efficiency, some fear being replaced, and others just want a real human when things go wrong. But for modern marketers -

The Opportunities for Automation in Marketing: Smarter Workflows, Better Personalisation, and More Time for Actual Strategic Thinking2025-11-28T09:02:58+00:00

How To Choose A Marketing Agency: A Practical Guide For Marketers

How To Choose A Marketing Agency: A Practical Guide For Marketers (Without Losing Your Budget, Your Sanity, Or Your Weekends) If you work in marketing long enough, there comes a moment when someone senior says the seven most dangerous words in the English language: “Can’t we just get an agency in?” Sometimes that’s exactly

How To Choose A Marketing Agency: A Practical Guide For Marketers2026-10-05T17:53:35+00:00

What is Stakeholder Management?

What is Stakeholder Management? Why Marketers Need to Master the Art of Stakeholder Mapping and Communication Stakeholder management is the process of identifying, analysing, and engaging the people or groups who have an interest in a particular project, campaign, or business activity. In simple terms, it’s about managing relationships with anyone who has a

What is Stakeholder Management?2025-08-26T15:46:55+00:00

The Complete 2026 Guide to Building a Clear, Modern Marketing Strategy

The Complete 2026 Guide to Building a Clear, Modern Marketing Strategy Learn how to create a clear, data‑driven marketing strategy that helps your small business grow online in 2026. Every thriving business, whether a startup or small brand, needs a clear, focused marketing strategy. Without one, even the best ideas struggle to attract and retain

The Complete 2026 Guide to Building a Clear, Modern Marketing Strategy2025-11-13T16:02:36+00:00

Lessons from Past Cost-of-Living Crises – What Marketers Can Learn

Lessons from Past Cost-of-Living Crises - What Marketers Can Learn History Rhymes at the Checkout Cost-of-living crises are back in headlines. In 2022, UK inflation hit a 41-year high, stirring memories of the last time prices surged this fiercely. For marketers and businesses, today’s consumer behaviors under pressure echo those from decades past. Shoppers

Lessons from Past Cost-of-Living Crises – What Marketers Can Learn2025-11-13T17:21:34+00:00

Marketing Job Titles Explained: From Interns to CMOs

Marketing Job Titles Explained From Interns to CMOs - What Every Marketing Role Actually Means If you’ve ever tried to decode a job title like “Growth Hacker”, “Brand Evangelist”, or “Head of Lifecycle Marketing” and wondered if it’s a real role or a clever way to rebrand “person who sends emails,” you’re not alone. Marketing

Marketing Job Titles Explained: From Interns to CMOs2026-10-04T14:32:53+00:00

Differentiation in Marketing: How Brands Like Dyson, Innocent, and Tesla Made Being Different Profitable

Differentiation in Marketing: How Brands Like Dyson, Innocent, and Tesla Made Being Different Profitable Because blending in is a strategy for wallpaper, not brands Differentiation is one of those words that appears in every marketing textbook, strategy deck, and pitch document - usually underlined, highlighted, and surrounded by a halo of importance. And rightly so.

Differentiation in Marketing: How Brands Like Dyson, Innocent, and Tesla Made Being Different Profitable2025-11-13T15:55:33+00:00

The Fogg Behaviour Model: What Nike, Duolingo and Amazon Can Teach Us About Changing Consumer Behaviour

The Fogg Behaviour Model: What Nike, Duolingo and Amazon Can Teach Us About Changing Consumer Behaviour Why understanding motivation, ability and prompts can make or break your marketing campaigns Human behaviour isn’t random - even when it seems like it. Behind every purchase, sign-up or swipe is a subtle mix of motivation, ability and

The Fogg Behaviour Model: What Nike, Duolingo and Amazon Can Teach Us About Changing Consumer Behaviour2025-11-13T11:57:55+00:00

Lionel Messi vs Cristiano Ronaldo: The Marketing Heavyweights Behind Football’s Greatest Rivalry

Lionel Messi vs Cristiano Ronaldo The Marketing Heavyweights Behind Football’s Greatest Rivalry Elite talent creates demand. Sustained excellence builds legacy. But true commercial power in sport comes when performance, personality, and perception collide. For nearly two decades, Lionel Messi and Cristiano Ronaldo have defined modern football. But beyond the records, awards, and tribal pub arguments

Lionel Messi vs Cristiano Ronaldo: The Marketing Heavyweights Behind Football’s Greatest Rivalry2025-11-06T16:46:58+00:00

Marketing without the mystery

Marketing Made Clear

Clear, practical explanations of marketing history, strategy and consumer behaviour - with enough corporate disasters to keep things interesting.

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Marketing ideas, interviews and occasional corporate catastrophes — available in audio form.

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