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So far Will Green has created 561 blog entries.

Ozzy Osbourne: My Personal Reflection on The Reinvention of Metal’s Ultimate Madman

Ozzy Osbourne: The Reinvention of Metal's Ultimate Madman A Personal Tribute by a Long-Term Ozzy Fan – and Marketer Who Finally Got to Say Goodbye Yesterday, on 22nd July 2025, Ozzy Osbourne passed away. A metal pioneer. A Brummie icon. And for me – a lifelong fan who only just saw him perform live

Ozzy Osbourne: My Personal Reflection on The Reinvention of Metal’s Ultimate Madman2025-07-23T10:38:34+00:00

Ozzy Osbourne: The Prince of Darkness and the Art of Marketing Mayhem

Ozzy Osbourne The Prince of Darkness and the Art of Marketing Mayhem On 5th July 2025, I was lucky enough to witness Ozzy Osbourne's final live performance at the "Back to the Beginning" concert in Birmingham. Seeing the Prince of Darkness take to the stage one last time wasn't just a nostalgic thrill –

Ozzy Osbourne: The Prince of Darkness and the Art of Marketing Mayhem2025-07-22T21:14:35+00:00

Netflix vs Blockbuster: A Tale of Disruption and Strategic Missteps

Netflix vs Blockbuster A Tale of Disruption and Strategic Missteps In the year 2000, Blockbuster Video was the undisputed giant of home entertainment – a household name with thousands of stores – while Netflix was a fledgling startup mailing DVDs to a niche customer base. In fact, Blockbuster’s executives famously laughed off a chance

Netflix vs Blockbuster: A Tale of Disruption and Strategic Missteps2025-07-01T07:47:23+00:00

Remembering David Ogilvy: The Man Who Made Advertising Matter

Remembering David Ogilvy The Man Who Made Advertising Matter David Ogilvy wasn’t just an ad man – he was the ad man. Born in 1911, Ogilvy passed away on 21st July 1999 (26 years ago today), Ogilvy left behind a legacy that continues to shape the way marketers think, write, and communicate. Whether you know

Remembering David Ogilvy: The Man Who Made Advertising Matter2025-06-24T11:57:23+00:00

How Petrol Station Pricing Works: The Murky Mechanics Behind the Forecourt

How Petrol Station Pricing Works The Murky Mechanics Behind the Forecourt Petrol prices are a bit like the weather: everyone’s got an opinion, they’re constantly changing, and no one seems to know who’s really in control. You drive past three stations in ten minutes and spot three wildly different prices – how does that

How Petrol Station Pricing Works: The Murky Mechanics Behind the Forecourt2025-06-24T08:22:11+00:00

International Emoji Day: The Surprisingly Emotional History of Emojis

International Emoji Day The Surprisingly Emotional History of Emojis. Every 17th July, marketers, developers, and bored office workers gather in digital spirit to celebrate International Emoji Day. But before you plaster your Teams chat with 🥳🎉🫠, it’s worth exploring where these tiny pictographs came from, why they matter, and how they’ve reshaped the way we

International Emoji Day: The Surprisingly Emotional History of Emojis2025-06-16T15:39:48+00:00

Southampton FC “Show Your Stripes” Campaign: A Masterclass in Fan Engagement

Southampton FC "Show Your Stripes" Campaign A Masterclass in Fan Engagement The "Show Your Stripes" campaign from Southampton Football Club is arguably one of the most compelling examples of modern sports marketing. For clubs that might not command the same global footprint as Manchester United or Barcelona, this was a moment where Southampton FC, a

Southampton FC “Show Your Stripes” Campaign: A Masterclass in Fan Engagement2025-06-16T15:20:20+00:00

Neurodiversity in Marketing: Strengths, Examples and Initiatives

Neurodiversity in Marketing Strengths, Examples and Initiatives How neurodiverse is your marketing team?As leaders in marketing, we can often get caught up on trying to cover all the skills gaps that we need to make a strong team - but what about neurodiversity? Does it matter? Well, neurodiverse people – those whose brains function differently

Neurodiversity in Marketing: Strengths, Examples and Initiatives2025-06-09T12:29:21+00:00

What Marketers Can Learn from the French Revolution’s Censorship Campaigns

What Marketers Can Learn from the French Revolution's Censorship Campaigns Lessons in Message Control, Trust, and Audience Strategy from a Turbulent Era I was recently listening to the episodes of The Rest is History on the French Revolution and it got me thinking about the implications on communication around that time. It's a period in

What Marketers Can Learn from the French Revolution’s Censorship Campaigns2025-10-16T10:29:53+00:00

Apple vs Nokia: A Marketing Showdown Across Eras

Apple vs Nokia A Marketing Showdown Across Eras What happens when the immovable object meets the irresistible force? In the early 2000s, Nokia was the immovable object of the mobile phone world - a global titan whose name was synonymous with indestructibility and innovation. But then came Apple, a brand built on sleek simplicity and

Apple vs Nokia: A Marketing Showdown Across Eras2025-06-16T13:25:00+00:00