Marketing Made Clear

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Marketing Made Clear

About Will Green

Will Green is the creator of Marketing Made Clear. He has an MA in Marketing Management and an MBA, with practical experience across music, charity, B2B, digital, ecommerce, FMCG and commercial leadership. He writes about marketing theory, consumer behaviour, psychology, brand history, campaigns and strategy.

Christmas in Bethlehem: Faith, Festivals, and a City at the Heart of the Story

Christmas in Bethlehem Faith, Festivals, and a City at the Heart of the Story For billions of Christians worldwide, Bethlehem is more than a city; it’s the birthplace of Jesus Christ and the very heart of the Christmas story. Bethlehem and Palestine bring a unique blend of deep religious tradition, Middle Eastern culture, and

Christmas in Bethlehem: Faith, Festivals, and a City at the Heart of the Story2025-08-28T07:59:31+00:00

Christmas in Japan: Lights, Love, and Fried Chicken

Christmas in JapanLights, Love, and Fried ChickenWhen you think of Christmas, you probably picture snow, stockings, and the smell of mulled wine. In Japan, though, the festive season looks rather different.With only around 1% of the population identifying as Christian, Christmas here is not a religious holiday at all. Instead, it’s been reinvented as a

Christmas in Japan: Lights, Love, and Fried Chicken2025-08-26T14:37:55+00:00

Rage Against The Machine vs The X Factor: The Christmas Chart Rebellion Marketers Should Study

Rage Against The Machine vs The X Factor: The Christmas Chart Rebellion Marketers Should Study How a Facebook group, a 17-year-old protest song and a very annoyed public rewrote the UK charts In December 2009, the UK did something deeply un-British: it complained loudly, publicly, and then actually did something about it. After four years

Rage Against The Machine vs The X Factor: The Christmas Chart Rebellion Marketers Should Study2025-12-02T16:37:57+00:00

Marketing Salaries 2020–2030: What the Data Tells Us About a Decade of Change

Marketing Salaries 2020–2030: What the Data Tells Us About a Decade of Change How marketing pay has shifted from the pandemic era to the AI-driven 2030 workplace Understanding salary trends is part of every marketer’s job - whether you’re budgeting for a team, negotiating a promotion, or deciding which skills to invest in next. And

Marketing Salaries 2020–2030: What the Data Tells Us About a Decade of Change2025-12-02T16:22:34+00:00

Celebrating Christmas in Australia: Sun, Surf, and Santa in Shorts

Celebrating Christmas in AustraliaSun, Surf, and Santa in ShortsWhen most of us picture Christmas, we think of mulled wine, roaring fires, frosted windows, and maybe even Bing Crosby crooning away in the background. That’s the northern hemisphere version. But if you cross the equator and head to Australia, Christmas looks very different. In fact, it’s

Celebrating Christmas in Australia: Sun, Surf, and Santa in Shorts2025-08-26T12:59:57+00:00

The Psychology Behind Christmas Marketing: How John Lewis, Coca-Cola and M&S Shape Our Festive Behaviour

The Psychology Behind Christmas Marketing: How John Lewis, Coca-Cola and M&S Shape Our Festive Behaviour Understanding the cognitive biases, cultural rituals and emotional triggers that make Christmas campaigns so effective Few moments in the marketing calendar carry as much psychological weight as Christmas. It is simultaneously a cultural ritual, a commercial engine, a memory machine

The Psychology Behind Christmas Marketing: How John Lewis, Coca-Cola and M&S Shape Our Festive Behaviour2025-12-02T15:59:19+00:00

8 Controversies Surrounding Christmas

8 Controversies Surrounding Christmas A Balanced Discussion Christmas is a time of joy, togetherness, and tradition, but there are also a few controversies that spark debate every year. Christmas controversies touch on cultural, environmental, and societal aspects of the holiday, making it a complex season with layers of meaning and impact. In this article, we’ll

8 Controversies Surrounding Christmas2025-05-16T13:51:31+00:00

Why History Is Unlikely to Be Kind to Donald Trump: Fast Thinking, Short Cycles, and how Future Generations May Struggle to Explain the Trump Era

Why History Is Unlikely to Be Kind to Donald Trump Fast Thinking, Short Cycles, and how Future Generations May Struggle to Explain the Trump Era History has a habit of sanding down sharp edges. With time, events become patterns, personalities become case studies, and moments of chaos are reframed as lessons. That process is rarely

Why History Is Unlikely to Be Kind to Donald Trump: Fast Thinking, Short Cycles, and how Future Generations May Struggle to Explain the Trump Era2025-12-16T09:43:20+00:00

10 Myths About Christmas

10 Myths About Christmas Debunking Festive Misconceptions Christmas is a time of joy, tradition, and nostalgia - but it’s also a holiday steeped in myths and misconceptions. While these stories add to the charm of the season, separating fact from fiction can give us a deeper appreciation of its history and traditions. Here are 10

10 Myths About Christmas2025-05-16T13:52:28+00:00

My Top 5 Christmas Marketing Campaigns

My Top 5 Christmas Marketing Campaigns A Masterclass in Festive Advertising Christmas advertising has become an art form, with brands crafting campaigns that tug at heartstrings, evoke nostalgia, and spark joy. From the emotional storytelling of John Lewis to the cultural impact of Coca-Cola, these campaigns have not only driven sales but also cemented themselves

My Top 5 Christmas Marketing Campaigns2025-05-16T13:45:36+00:00