The Power of Storytelling in Marketing Why Facts Don’t Always Sell, but Stories Do Once upon a time, there was a marketer who believed that rational arguments, bullet-pointed benefits, and pie charts would be enough to win customers over.That marketer was wrong.Because while data informs, stories transform. And if there’s one lesson that has remained
Back to School Marketing Nostalgia, Seasonality, and the Great Pencil Case Comeback Each year, as August quietly ushers in shorter evenings and ominous supermarket displays of highlighters, marketers gear up for one of retail’s most dependable seasonal events: the Back to School (BTS) campaign.Once confined to pencil cases and polyester blazers, back to school marketing
Remembering Animal Farm at 80 The Political Fable That Publishers Feared This article is a little different to my usual marketing-focused content on Marketing Made Clear. But as a long-standing admirer of George Orwell, and someone fascinated by the role of communication, storytelling, and public perception, I couldn’t let the 80th anniversary of Animal Farm
Whispers, Wiggles and Wobbly Puddings ASMR in Marketing and the Rise of Food Porn There’s a good chance you’ve seen an M&S advert where a spoon slowly cuts through a gooey chocolate pudding, releasing a gentle trickle of molten sauce to a background of sultry whispers. If you’ve ever watched that with a raised eyebrow
Star Wars vs Star Trek A Rivalry in Marketing and Pop Culture Few pop culture rivalries are as enduring — or endearing — as Star Wars versus Star Trek. For decades, these two iconic sci-fi franchises have been playfully pitted against each other through fan debates, marketing campaigns, and media stunts. Star Trek debuted
Pop Culture What Marketers Can Learn from Prosecco It’s 13th August, which means one thing: Prosecco Day. Or, as it’s known in my family, “Saturday.”I’ll be honest – I’ve never really understood the appeal of Prosecco. To me, it tastes like someone opened a Sprite too close to a vineyard. But my mum and sister
An Introduction to Propaganda Influence, Illusion and Information Wars Propaganda. It’s a word that conjures up images of wartime posters, red flags, moustachioed dictators, and loudspeakers blaring patriotic jingles. But propaganda isn’t just a relic of 20th-century regimes - it’s alive and well today, albeit in more sophisticated, algorithm-fuelled forms. For marketers, historians, and media-savvy
Marketing, Messaging and Misinformation How Trump and Clinton Battled for America in 2016 The 2016 U.S. presidential election between Donald J. Trump and Hillary Rodham Clinton marked a turning point not only in American politics, but also in how political marketing, media strategy, and propaganda operate in the digital age. At its core, the battle
International Cat Day A Dog Person’s Guide to Tolerating It (Just About) Let’s get one thing clear from the start. I work for a dog food company, I have a bulldog named Misty, and I am allergic to cats. Not emotionally, mind you - physically. Eyes streaming, nose itching, throat tightening: it’s like my immune
What Is Native Advertising? A Marketer’s Guide to the Ads That Blend In Native advertising might sound like something to do with tribal drums and storytelling around the campfire. And in a way, it is. It's advertising dressed up in the familiar clothes of its environment - quietly whispering rather than shouting.But don’t let the
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