Navigating the Competitive Landscape: The Role of Strategic Marketing In today's fiercely competitive world, businesses face a significant challenge: an abundance of goods and services juxtaposed against a seemingly limited number of consumers. This oversupply can often lead to a "race to the bottom," where companies slash prices and undermine their profitability, potentially driving themselves

Defining Marketing Strategy Understanding the definition of marketing strategy is beneficial in that it provides clarity and a shared understanding of a concept, ensuring that everyone involved has a consistent and accurate interpretation. I feel like it reduces misunderstandings, and enables more precise discussions about the topic. You might not think that defining marketing

Moving from Chaos to Structure: The Importance of Marketing Strategy In five words, strategy is about moving from chaos to structure. When I was researching Episode 2: Marketing Strategy I vividly remembered my university days, learning about marketing. The importance of strategy was a central theme. The key takeaway was clear: having a strategy

Why is Marketing Called Marketing? The term "marketing" is more than just a modern business term; its origins and evolution provide fascinating insights into how the concept of market-based trade and customer interaction has developed over centuries. The word "marketing" is rooted in history, originating from the Latin term "mercatus," which translates to "marketplace"

How Do You Know if Marketing Has Worked? Measuring Marketing Effectiveness. As marketers, we are – and should be – challenged to justify marketing spends. This goes hand-in-hand with a question I asked in Episode 1 of the Marketing Made Clear podcast; how do I know if marketing has worked? Well, this is really part

Is Marketing Evil? The Nature of Marketing Of course, Marketing itself is not inherently evil. But it's a thought provoking headline right? Marketing is a tool or practice used by individuals, organisations, and businesses to communicate the value of products, services, or ideas to consumers. Like any tool, its impact depends on how it

What’s the Difference Between Marketing Thought and Marketing Practice? The field of marketing is a broad and dynamic discipline that encompasses both marketing thought and marketing practice. While these two aspects are interrelated, they represent distinct components of marketing as a whole. Understanding the differences between them is helpful for anyone looking to excel in

Who Invented Marketing?Marketing, in its modern form, has evolved over centuries and doesn't have a single inventor. Instead, it has been shaped by various individuals, ideas, and historical developments over time.The concept of marketing can be traced back to ancient civilizations where trade and barter systems existed. However, modern marketing as we know it today

Exploring Career Paths in Marketing Marketing is a broad and dynamic field that offers a variety of career opportunities across different levels and specialisations. Understanding the hierarchy and job titles in marketing can be complex due to the diversity within the industry. Note: This article features