The Do’s and Don’ts of Marketing to Gen Z How to connect with the world’s most sceptical (yet most influential) generation If Millennials were the avocado-toast generation, then Gen Z are the oat-milk-latte-with-an-extra-shot-and-a-side-of-climate-anxiety crowd. Born between the mid-1990s and early 2010s, they’ve grown up in a world of smartphones, social media, and economic uncertainty.
Apple vs Samsung Frenemies, Lawsuits and Legendary Marketing Jabs If you want a single rivalry that teaches product positioning, brand storytelling and agile marketing under pressure, look to Apple and Samsung. They compete ferociously in public while collaborating in the supply chain, and that tension has fuelled iconic campaigns, ambush stunts, courtroom drama and some
What Modern Marketers Can Learn from the Rules of HeraldryHeraldry as the First Brand Identity SystemLong before Instagram algorithms, Super Bowl ads, and colour-matched Pantone guides, there was heraldry. Beginning in the 12th century, heraldry served a practical purpose: to help warriors recognise each other on the battlefield when everyone was covered in chainmail and
Marketing in China Explained How China’s platforms, policies and culture reshape the job of marketing; with real-world brand examples and actionable playbooks.On the surface, the job looks the same: insight, positioning, creativity, measurement. But China’s digital ecosystem runs on different rails - different platforms, different rules, and a different tempo. You will work inside "walled
Airbus vs Boeing A Marketing and Trade War at 35,000 Feet If Pepsi vs Coke is the high street brawl of brand rivalries, then Airbus vs Boeing is the sky-high slugfest. Two companies, one European and one American, circling each other like heavyweights in a boxing ring; except the gloves are made of composite materials,
Emergency Services Day What Marketers Can Learn from Our Everyday Heroes Every year on the 9th September, the UK marks Emergency Services Day (also known as 999 Day). It’s a chance to recognise the people who run towards danger while the rest of us are running in the opposite direction – police, fire, ambulance,
Flags, Hotels and Slogans Propaganda and the New Nationalist Movement in the UK Walk through many British towns today and you’ll see flags flying from motorway bridges, banners draped across housing estates, and slogans echoing at protests: “We want our country back.” In parallel, outside hotels housing asylum seekers, demonstrators gather with placards and chants.
The Business of Giving What Marketers Can Learn from the International Day of Charity Today is the International Day of Charity, (if you're reading this another day, it's held annually on 5th September), commemorates the death of Mother Teresa, a figure synonymous with compassion and altruism. It’s a day to spotlight charitable organisations, encourage donations,
How to Get Promoted in Marketing (Without Losing Your Soul) Marketing careers don’t follow a straight line. You don’t clock in, wait three years, and automatically level up like you’re playing Super Mario. Promotions in marketing come from a mix of hard work, visibility, timing, and – let’s be honest – a bit of luck.
Biden vs Trump A Deep Dive into the 2020 and 2024 US Presidential Campaign Marketing Strategies The US presidential elections of 2020 and 2024 were not just political contests, they were marketing masterclasses - regardless of either outcome and your political disposition. Elections involve big budgets, using the latest marketing tools and some of the
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