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Blue Monday: How Brands Use Emotion to Connect With Consumers (and Why It Works) What Blue Monday reveals about emotional marketing, from Spotify playlists and Nike motivation to Cadbury comfort Every January, like clockwork, Blue Monday rolls around. Allegedly the “most depressing day of the year”, it usually lands on the third Monday of January
How Tropicana’s Packaging Changed the Game - and What Marketers Can Learn from Its High-Profile Missteps Packaging Isn’t Just Packaging For brands in fast-moving consumer goods (FMCG), packaging sits at the intersection of brand identity, shopper behaviour, and sales performance. Few case studies encapsulate this like Tropicana’s 2009 redesign; a decision meant to modernise the
A Comprehensive Guide to GEO, AIO and How They Differ from Traditional SEO A marketer’s guide to understanding generative-engine optimisation, why the terminology is still a mess, and how it fundamentally differs from traditional SEO. Search marketing has always had a talent for reinventing itself with new acronyms. For two decades we managed fine with
What I Learned From... Playing in Orchestras and Brass Bands How Music Shaped My Confidence, Discipline and Resilience It’s fair to say I grew up in a fairly musical family. My mum is a cellist, her mum was a cellist, and several of my mum’s cousins are professional musicians in the classical and folk worlds.
New Year’s Eve in New York City Times Square, the Ball Drop, and the World’s Countdown Few places on Earth symbolise New Year’s Eve quite like New York City. With its famous Times Square ball drop, neon billboards, and millions of revellers braving the winter chill, New York has turned 31st December into a global
Walk Your Dog Month Why January Is the Perfect Time to Reset Your Mind, Body, and Marketing Strategy January has a habit of presenting itself as a clean slate. New diaries, new habits, new promises that may or may not survive beyond the first full working week. Among them sits a quieter initiative that deserves
How To Get Into Marketing With No Experience Why the industry welcomes curious minds, not perfect CVs Breaking into marketing with “no experience” sounds like a contradiction in terms. But here’s the truth every junior marketer should know: nobody starts with experience. Even the leaders who now speak in fluent acronyms (SEO, CPC, CRM, ROAS…
New Year’s Eve in Samoa Where the World’s Celebrations Begin When most of the world is still prepping for fireworks and champagne corks, Samoa has already rung in the New Year. This South Pacific island nation is one of the very first places on Earth to welcome January 1st, and it does so with a
What I Learned From... Working on a Cattle Station in Remote Western Australia How a Cattle Station Changed My Perspective I firmly believe that you can learn transferable skills that can help you in your career, whether it be marketing or anything else, from other experiences in life. This belief is at the core of
Dry January, 0% Alcohol, and the Rise of the ‘Alibi Brand’: How Drinks Companies Found a Legal Loophole in Sobriety Season Why the most explosive trend in alcohol marketing isn’t alcohol at all Every January, millions of people decide that the festive excess must give way to discipline. The nights get darker, the gyms get
