Subliminal Marketing and the Freudian Id Appealing to Primal Desires Modern marketers often try to reach the unconscious drivers of consumer behaviour - the primal urges Sigmund Freud called the Id. The Id operates on the pleasure principle, seeking immediate gratification of needs such as sex, hunger, and aggression. Subliminal marketing broadly refers to techniques
Marketing On Meta A Practical Guide To Facebook And Instagram In 2025 Marketing on Meta can feel like juggling a dozen spinning plates - objectives, pixels, audiences, creative, budgets, policies - all while the platforms keep changing. This guide cuts through the noise and shows you how to set up, run, and scale advertising on
Maslow’s Forgotten Sixth Level Self-Transcendence And What It Means For Marketers Most marketers know Maslow’s five-tier hierarchy. On Marketing Made Clear we’ve already covered the model and how to apply it to campaigns and customer journeys, so if you want a refresher start with our article on Maslow’s life, theories and marketing lessons and our
Marketing In Russia What Works, What Changed, And How To Adapt Russia is a paradox for marketers: a vast, digital-first audience with high ecommerce penetration, but a media and regulatory environment that looks very different to the UK or US. Since 2022, platform access, payments and compliance have all shifted. This piece maps the
Studying a BSc or BA in Marketing in the UK What it Teaches You, How it Lifts Your Career, and What You’ll Need to Get In Thinking about a Marketing degree in the UK? Good idea. Marketing sits at the intersection of psychology, data, creativity and strategy - the place where brands are built, demand
Study Guide: Homage to CataloniaA Study Guide to George Orwell’s Homage to CataloniaThis is a study guide, written by Will Green MA MBA BA, not a standard article. I recommend reading these notes before/after/while reading "Homage to Catalonia" by George Orwell.George Orwell’s Homage to Catalonia (1938) is part memoir, part political analysis, and part eyewitness
What Would Orwell Think? Elon Musk, Symbolism, and the Power of Propaganda A Critique, From an Avid Reader of Orwell's Works In September 2025, London hosted a rally fronted by Tommy Robinson, a controversial figure whose events attract both fervent supporters and equally vocal critics. At this gathering, one appearance stood out: Elon Musk,
Sales For Marketers A Practical Introduction If marketing creates demand, sales captures it. The best commercial teams treat these as one system - shared language, shared numbers, shared outcomes. This article translates core sales concepts into marketer-friendly terms and shows where you can make the biggest impact.
Adverts, Abs, and the Pendulum Problem How Beauty Marketing Went Bonkers If you’ve ever stood in a chemist under the fluorescent lights, holding a high-coverage concealer and a low opinion of your own pores, you already know this story. Ads helped build some frankly bonkers beauty standards, then lurched the other way and seemingly encouraged
B. F. Skinner, Operant Conditioning, and What Marketers Can Learn Why a mid-century behavioural scientist still shapes your CRM, app engagement and loyalty strategy today. B. F. Skinner was a Harvard psychologist who argued that much of what we do is shaped by consequences. If an action reliably leads to a desirable outcome, we
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