20 Years On: Roadrunner United - The All-Star Sessions Revisited In October 2005, Roadrunner Records – a powerhouse label in heavy music – marked its 25th anniversary by unleashing a truly unprecedented compilation album. Titled Roadrunner United: The All-Star Sessions, this project corralled dozens of artists from across the label’s roster into one monumental collaborative
World Mental Health Day How Brands are Responding to a Global Movement Every year on 10th October, the world pauses to recognise World Mental Health Day. First observed in 1992, it was established by the World Federation for Mental Health as a way to raise awareness, challenge stigma, and advocate for better access to mental
What Part of the Brain Does Marketing Really Affect? A Modern, Practical Guide for Marketers Marketing works when it fits how the brain actually makes decisions. Not the old “reptile brain vs rational brain” story, but the contemporary picture: fast emotional systems interacting with slower, reflective systems spread across multiple regions of the brain. In
Neuromarketing in Action What Cheetos, Campbell’s, Hyundai and PayPal Can Teach Us From mischievous crisps to soup labels and car design, how brands are using brain science to optimise marketing. Neuromarketing uses measurements of people’s brain and body responses to better understand how creative, media, packaging, and experiences work; especially the bits people can’t or
How to Sell on TikTok A Marketer’s Guide TikTok is no longer just the land of dance routines, lip-sync battles, and “did I really just spend an hour scrolling?” moments. With over 1.7 billion monthly active users worldwide, it has transformed into a serious e-commerce platform. For brands and marketers, TikTok offers both reach and
An Introduction to Direct Marketing Lessons from Dell, American Express, and Boden Direct marketing has been around for centuries, but its principles are more relevant than ever. At its core, direct marketing is about communicating directly with customers to drive a response; whether that’s making a purchase, signing up to a mailing list, or engaging
Black-Owned Brands That Changed the Game For Black History Month As Black History Month continues, we’ve looked at the origins of the celebration and profiled some of the trailblazers who reshaped the marketing industry. For the final part of this series, it feels only right to celebrate Black-owned brands that have not only disrupted industries
Celebrating Black Marketers Who Changed the Industry For Black History Month Black History Month is a time to celebrate the achievements and contributions of Black communities across all sectors from science and politics to culture and business. Black marketers, strategists, and entrepreneurs have played a crucial role in shaping advertising, branding, and consumer culture as
Black History Month What Marketers Need to Know Every October in the UK, and every February in the United States and Canada, people come together to celebrate Black History Month. It’s a time dedicated to recognising the contributions, culture, and achievements of Black communities across the world. But for marketers, Black History Month is more
Quantitative vs Qualitative Research Which Should Marketers Use, When, and Why? If marketing is decision-making under uncertainty, research is how you shrink the uncertainty. The tricky part isn’t “doing research” but choosing the right kind for the job. This guide clarifies quantitative vs qualitative research for marketers, shows where each shines, where each misleads, and
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