New Year’s Eve in New York City Times Square, the Ball Drop, and the World’s Countdown Few places on Earth symbolise New Year’s Eve quite like New York City. With its famous Times Square ball drop, neon billboards, and millions of revellers braving the winter chill, New York has turned 31st December into a global
Walk Your Dog Month Why January Is the Perfect Time to Reset Your Mind, Body, and Marketing Strategy January has a habit of presenting itself as a clean slate. New diaries, new habits, new promises that may or may not survive beyond the first full working week. Among them sits a quieter initiative that deserves
How To Get Into Marketing With No Experience Why the industry welcomes curious minds, not perfect CVs Breaking into marketing with “no experience” sounds like a contradiction in terms. But here’s the truth every junior marketer should know: nobody starts with experience. Even the leaders who now speak in fluent acronyms (SEO, CPC, CRM, ROAS…
New Year’s Eve in Samoa Where the World’s Celebrations Begin When most of the world is still prepping for fireworks and champagne corks, Samoa has already rung in the New Year. This South Pacific island nation is one of the very first places on Earth to welcome January 1st, and it does so with a
What I Learned From... Working on a Cattle Station in Remote Western Australia How a Cattle Station Changed My Perspective I firmly believe that you can learn transferable skills that can help you in your career, whether it be marketing or anything else, from other experiences in life. This belief is at the core of
Dry January, 0% Alcohol, and the Rise of the ‘Alibi Brand’: How Drinks Companies Found a Legal Loophole in Sobriety Season Why the most explosive trend in alcohol marketing isn’t alcohol at all Every January, millions of people decide that the festive excess must give way to discipline. The nights get darker, the gyms get
New Year’s Eve in Kuala Lumpur Skyscrapers, Fireworks, and a Multicultural Celebration Kuala Lumpur, Malaysia’s buzzing capital, knows how to throw a party when it comes to New Year’s Eve. With its famous skyline, multicultural energy, and vibrant city atmosphere, the celebrations here are both spectacular and uniquely Malaysian. From fireworks over the Petronas Towers
New Year, New Opportunity: How Brands Harness the Psychology of January Resolutions Why “New Year, New Me” still works – and what marketers can learn from the brands that have mastered it Every January, marketers witness the same predictable pattern: consumers collectively enter what behavioural economists would call a liminal state. It’s a psychological threshold;
10 Emerging Marketing Roles for 2026 and Beyond The new jobs created by AI search, economic pressure, shrinking data, and a rapidly changing industry Marketing roles have always evolved, but 2026 is seeing a particularly sharp shift driven by three forces: Economic pressure forcing teams to adapt strategy and structure AI transforming how information is
What Marketers Should Focus On in 2026: Ten Strategic Priorities for an Uncertain Economy How brands can adapt - from AI search to consented data - and why the fundamentals matter more than ever The start of a new year brings the usual wave of predictions, but 2026 isn’t just another year. Across the
