The Persuaders: The Top 5 Most Famous Uses of Propaganda From wartime posters to cinematic persuasion - and what marketers can learn from history Propaganda might feel like a dirty word in marketing - but many view it simply as; persuasion at scale. The line between propaganda and marketing has always been thin, as explored
Preparing for Black Friday and Cyber Monday: Lessons from Amazon, ASOS, Apple and Gymshark How top brands mastered Black Friday - and what marketers can learn from the chaos of Currys, Argos, and Patagonia Each November, the marketing world braces for the annual spending hurricane that is Black Friday and Cyber Monday. What began as
What’s the Average UK Marketing Salary in 2025? By Role, Region, and Trends If you’re in marketing (or thinking of getting into marketing), one of the questions you always ask is: “How much can I earn?” Whether you’re a fresh marketing assistant, an experienced manager, heading a team or eyeing the director badge, it’s important
Día de los Muertos: How Brands Celebrate the Day of the Dead (Without Losing Their Souls) From Nike’s ‘Con Mi Familia’ to Modelo’s AR murals - how brands have embraced Mexico’s most colourful celebration while walking the fine line between respect and appropriation. Every year from 31 October to 2 November, Mexico celebrates Día de
Halloween in Tokyo, Japan From Cosplay Crossings to Pumpkin KitKats: How Japan Reinvented Halloween If Christmas in Tokyo is marked by neon illuminations and Valentine’s Day by chocolate, then Halloween is best described as a dazzling mix of cosplay, nightlife, and cultural reinvention. Japan may not have a long history with the holiday, but Tokyo
Halloween in Transylvania, Romania Dracula’s Homeland or Clever Tourism? The Truth Behind Transylvania’s Spooky Season When you hear “Transylvania” and “Halloween” in the same sentence, chances are your mind jumps straight to Count Dracula, looming castles, and misty Carpathian mountains. But while Bram Stoker’s fictional vampire has cemented Transylvania’s spooky reputation worldwide, the local reality
Halloween in Mexico City, Mexico Between Pumpkins and Marigolds: Where Halloween Meets Día de los Muertos Mexico City in late October and early November is unlike anywhere else in the world. While Halloween has been imported from the United States, Mexico has long had its own profound festival of the dead – Día de los
What Marketers Can Learn from Cognitive Behaviour Theory For advanced practitioners who want more than heuristics and headlines. Cognitive Behaviour Therapy (CBT) is a family of evidence-based methods designed to change what people think and do. Pioneered by Aaron T. Beck and building on Albert Ellis’s Rational Emotive Behaviour Therapy, CBT has amassed decades of
Can Marketing Qualify for R&D Tax Relief? Understanding When Innovation in Marketing Counts as Research and Development In the UK, companies can claim tax relief for Research & Development (R&D) activities that aim to achieve a scientific or technological advance. But what about marketing? Can developing a new campaign, app, or customer insight tool ever
An Introduction to Research and Development Lessons from Dyson, Tesla and Coca-Cola Research and development (R&D) is often thought of as a world of lab coats, prototypes, and scientists tinkering away in back rooms. But in reality, it’s a vital function that shapes the products and services we market every day. Without R&D, brands wouldn’t
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