The Korean Wave: From Gangnam Style to Squid Game and K-Pop Demon Hunters5 How South Korean pop culture conquered the West - and why marketers should be paying attention In 2012, a man in sunglasses and a blue tuxedo galloped across the internet. Gangnam Style by PSY wasn’t just a viral hit; it was the
Gary Vaynerchuk: The Loudest Voice in Modern Marketing ...and what marketers can really learn from the man who made “hustle” a brand Born on 14 November 1975, Gary Vaynerchuk is one of the most recognisable names in modern marketing - a man who’s somehow part motivational speaker, part media mogul, and part social-media anthropologist. Depending
Managing Stress in the WorkplacePractical Advice for Today’s Tougher TimesThe workplace is rarely a utopia at the best of times, but right now many businesses are under extraordinary strain. Rising costs, stretched budgets, reduced perks, and in some cases smaller teams are making the daily grind feel heavier. Fewer people, fewer resources, but the same
Does Free Marketing Exist? Exploring zero-budget marketing strategies that prove effort can outweigh spend. If you're a marketer or entrepreneur working with little or no budget, you may have asked yourself this very question: does free marketing actually exist? Or is the term an oxymoron like 'jumbo shrimp' or 'organised chaos'? Can businesses truly
Thanksgiving Controversies Unpacking the Debates Around the Holiday Captain Killjoy here, for balance - I think it's always worth exploring both sides of the coin when covering topics, so I have had a bit of a look at some of the debates around thanksgiving.Thanksgiving might be a beloved tradition for millions, but like many widely
Thanksgiving in Marketing Strategies for Success If you’re marketing products or services in the United States, Thanksgiving presents a golden opportunity. This beloved holiday, centred around family, gratitude, and tradition, offers unique ways to connect with audiences on a cultural, emotional, and commercial level.Last year I published an episode of the Marketing Made Clear Podcast
The Death of MTV How Music Television Faded to Black (and Why It Might Rise Again) Once upon a time, if you wanted to know what was cool, you didn’t scroll - you tuned in. You flicked to MTV, sat cross-legged on the carpet, and waited for the next video to roll. Madonna, Nirvana, Blur,
Why the Best Adverts Appeal to Both System One and System Two Thinking Understanding the psychology of fast and slow decision-making in marketing When we talk about how consumers respond to advertising, it’s tempting to believe that decisions are made through cool, rational analysis. Price points, product features, and comparative benefits seem like the
The Power of Rebellion: What Guy Fawkes Can Teach Marketers About Guerrilla Campaigns From The Economist to BrewDog, Banksy to Benetton - how defiance became one of marketing’s most explosive strategies If the 5th of November celebrates the failure of a rebellion, then the 6th should celebrate the marketing of it. Guy Fawkes’ legend -
Guy Fawkes The Man, the Myth, and the Marketing of a Martyr Every 5th of November, Britain lights up the night sky in fiery remembrance of a plot that failed spectacularly. The Gunpowder Plot of 1605 is one of those rare historical moments that managed to evolve beyond its political context into something resembling a
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