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Marketing Articles

Clear, practical content explaining marketing concepts, with essays and regular articles designed to make marketing easier to understand.
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Marketing Tools

Free marketing calculators to help you understand key metrics like ROI, CAC, and CLV – turning complex numbers into useful, decision-ready insight.

Free Marketing Calculators

Marketing Podcast

Listen to Marketing Made Clear and selected guest appearances, covering marketing and real-world lessons. Available on all platforms.

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Marketing Careers Hub

Explore marketing career paths, roles, salaries, and skills – plus practical advice for students, early-career marketers, and those looking to progress.

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Unlocking the Secrets to Modern Marketing

Welcome to Marketing Made Clear, a platform for anyone looking to understand the world of modern marketing! My name is Will Green (as seen on PBS, MTV, Spotify, Apple, Amazon and YouTube) and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing.

With an expanding library of educational content developed by industry-leading expertise, you’ll be equipped with the skills and knowledge needed to embark on a successful career in marketing. Get started today and transform your career, one marketing lesson at a time.

Smiling man with glasses and short hair wearing a checked blazer and white shirt, sitting against a white background. Marketing Made Clear

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Marketing Essays, Articles and Blogs

  • A young woman with blonde hair and wide eyes holds a chicken burger with lettuce and tomato close to her mouth, appearing surprised or excited, in a modern, softly lit café setting. Marketing Made Clear

    KFC “Mouthfull” Advert: Finger Lickin’ Bad or Just a Bit of Fun?

  • A man with wide eyes and an open mouth sits on a sofa next to a small, brown dog. Both appear surprised or shocked, mirroring each other's expressions in a cosy living room setting. Marketing Made Clear

    The “Wrigley’s Xcite Dog Breath” Ad: A Howl of Car Crash Marketing or Just a Breath of Fresh Air?

  • A brass horn is pictured below bold gold text that reads, HAVE YOU GOT THE POT NOODLE HORN? on a black background. Marketing Made Clear

    The Pot Noodle Horn: A Case Study in Not-So-Car Crash Marketing

  • A young woman with long dark hair smiles joyfully in a crowd at an outdoor protest or rally, holding signs and banners, with people and colourful placards visible in the background. Marketing Made Clear

    Pepsi’s Kendall Jenner Ad: A Masterclass in Car Crash Marketing

  • A painting of a smiling woman gently cradling a baby in her arms. The woman looks lovingly at the infant, and both are surrounded by soft, blue and light-coloured brushstrokes in the background. Marketing Made Clear

    Nestlé’s Breast Milk Scandal: A Car Crash of Corporate Greed and Deception

  • A group of men in dark suits sit around a large wooden table in a formal, dimly lit room, with portraits hanging on the walls and papers spread out before them, suggesting a serious meeting or discussion. Marketing Made Clear

    Operation Berkshire: Big Tobacco’s Deceitful Dance with Death – A Case Study in Car Crash Marketing

  • A car emits exhaust fumes from its tailpipe on a city street at dusk, with rear lights glowing and other vehicles visible in the blurred background. Marketing Made Clear

    Dieselgate: A Case Study in Car Crash Marketing

  • A stern-faced man in a cowboy hat stares intently, with furrowed brows and pursed lips. The image is in black and white, giving it a classic, old Western feel. Marketing Made Clear

    The Hatred of Hype: A Hilarious (but True) History of Marketing’s Most Notable Haters

Free Marketing Tools

Free Marketing Tools

To help you take the guesswork out of measuring marketing performance, we’ve created a series of free, easy-to-use calculators for key metrics.

Effective measurement isn’t just about understanding the numbers – it’s about using them to make smarter decisions that directly impact your bottom line.

Each tool focuses on a specific aspect of marketing effectiveness, ensuring you can confidently evaluate your campaigns and make data-driven decisions.

Marketing Careers Hub

The Marketing Careers Hub is a free, practical guide designed to help you build a marketing career from the ground up.

Whether you’re a student, graduate, career switcher, or early-career marketer, this section brings together everything you need to find your first role, strengthen your skills, and progress confidently in the industry.

From writing your first CV to understanding interview tasks, graduate schemes, and personal branding, this hub covers every step of your marketing journey.

A smiling person with glasses and a white shirt sits with arms folded. Bold yellow and blue text over the image reads, CAREERS HUB. Marketing Made Clear

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