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Marketing Articles

Clear, practical content explaining marketing concepts, with essays and regular articles designed to make marketing easier to understand.
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Marketing Tools

Free marketing calculators to help you understand key metrics like ROI, CAC, and CLV – turning complex numbers into useful, decision-ready insight.

Free Marketing Calculators

Marketing Podcast

Listen to Marketing Made Clear and selected guest appearances, covering marketing and real-world lessons. Available on all platforms.

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Marketing Careers Hub

Explore marketing career paths, roles, salaries, and skills – plus practical advice for students, early-career marketers, and those looking to progress.

Explore Marketing Careers

Unlocking the Secrets to Modern Marketing

Welcome to Marketing Made Clear, a platform for anyone looking to understand the world of modern marketing! My name is Will Green (as seen on PBS, MTV, Spotify, Apple, Amazon and YouTube) and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing.

With an expanding library of educational content developed by industry-leading expertise, you’ll be equipped with the skills and knowledge needed to embark on a successful career in marketing. Get started today and transform your career, one marketing lesson at a time.

Smiling man with glasses and short hair wearing a checked blazer and white shirt, sitting against a white background. Marketing Made Clear

The Marketing Made Clear Newsletter

Sign up here for a monthly newsletter that will collate all the latest articles and marketing thought leadership from Marketing Made Clear.

Marketing Essays, Articles and Blogs

  • Two men in suits place wads of cash into an overflowing briefcase against a dark, dramatic background, creating a sense of secrecy and wealth. Marketing Made Clear

    The Climate Change “Debate”: How Oil Giants Finance Anti-Climate Campaigns to Protect Their Bottom Line

  • A close-up of a sparkling diamond solitaire ring with a silver band, set against a blurred background of blue and white lights, creating an elegant and luxurious effect. Marketing Made Clear

    The Sparkling Deception: How De Beers Convinced the World to Spend a Fortune on Engagement Rings

  • Rows of textured oval cereal pieces are arranged on four pastel backgrounds: pink, orange, yellow, and blue. Each row matches the background colour, creating a visually striking, colour-coordinated pattern. Marketing Made Clear

    The Truth Behind the Kellogg’s Marketing Lie: Is Breakfast Really the Most Important Meal of the Day?

  • Podcast: BONUS: Personal Update: Ribbing You: Recovering from Surgery, Strong Drugs, and Returning to Work Life

  • An older man in a suit sits at a desk, looking up as numerous papers with notes and sketches float in the air above him, suggesting chaos or overwhelm in an office setting. Marketing Made Clear

    What the Censuswide “Voice of the CMO” Report Means for Marketers

  • Peloton’s “The Gift That Gives Back” Campaign: A Journey into the Past, or Just Tone-Deaf Marketing?

  • A woman with long hair and a concerned expression stands with arms folded in front of a blurred McDonald’s sign inside a brightly lit restaurant. Marketing Made Clear

    McDonald’s “I’d Hit It” Campaign: The Double Cheeseburger Disaster

  • A group of people stand facing a large, vintage red Coca-Cola mural. The mural features the classic white Coca-Cola script logo, and the people appear to be admiring or observing the artwork. Marketing Made Clear

    New Coke: A Deliciously Disastrous Debacle or Secret Marketing Genius?

Free Marketing Tools

Free Marketing Tools

To help you take the guesswork out of measuring marketing performance, we’ve created a series of free, easy-to-use calculators for key metrics.

Effective measurement isn’t just about understanding the numbers – it’s about using them to make smarter decisions that directly impact your bottom line.

Each tool focuses on a specific aspect of marketing effectiveness, ensuring you can confidently evaluate your campaigns and make data-driven decisions.

Marketing Careers Hub

The Marketing Careers Hub is a free, practical guide designed to help you build a marketing career from the ground up.

Whether you’re a student, graduate, career switcher, or early-career marketer, this section brings together everything you need to find your first role, strengthen your skills, and progress confidently in the industry.

From writing your first CV to understanding interview tasks, graduate schemes, and personal branding, this hub covers every step of your marketing journey.

A smiling person with glasses and a white shirt sits with arms folded. Bold yellow and blue text over the image reads, CAREERS HUB. Marketing Made Clear

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