Marketing Made Clear
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What’s the Average UK Marketing Salary in 2025? By Role, Region, and Trends If you’re in marketing (or thinking of getting into marketing), one of the questions you always ask is: “How much can I earn?” Whether you’re a fresh marketing assistant, an experienced manager, heading a team or eyeing the director badge, it’s important
Día de los Muertos: How Brands Celebrate the Day of the Dead (Without Losing Their Souls) From Nike’s ‘Con Mi Familia’ to Modelo’s AR murals - how brands have embraced Mexico’s most colourful celebration while walking the fine line between respect and appropriation. Every year from 31 October to 2 November, Mexico celebrates Día de
Halloween in Tokyo, Japan From Cosplay Crossings to Pumpkin KitKats: How Japan Reinvented Halloween If Christmas in Tokyo is marked by neon illuminations and Valentine’s Day by chocolate, then Halloween is best described as a dazzling mix of cosplay, nightlife, and cultural reinvention. Japan may not have a long history with the holiday, but Tokyo
Halloween in Transylvania, Romania Dracula’s Homeland or Clever Tourism? The Truth Behind Transylvania’s Spooky Season When you hear “Transylvania” and “Halloween” in the same sentence, chances are your mind jumps straight to Count Dracula, looming castles, and misty Carpathian mountains. But while Bram Stoker’s fictional vampire has cemented Transylvania’s spooky reputation worldwide, the local reality
Halloween in Mexico City, Mexico Between Pumpkins and Marigolds: Where Halloween Meets Día de los Muertos Mexico City in late October and early November is unlike anywhere else in the world. While Halloween has been imported from the United States, Mexico has long had its own profound festival of the dead – Día de los
What Marketers Can Learn from Cognitive Behaviour Theory For advanced practitioners who want more than heuristics and headlines. Cognitive Behaviour Therapy (CBT) is a family of evidence-based methods designed to change what people think and do. Pioneered by Aaron T. Beck and building on Albert Ellis’s Rational Emotive Behaviour Therapy, CBT has amassed decades of
Can Marketing Qualify for R&D Tax Relief? Understanding When Innovation in Marketing Counts as Research and Development In the UK, companies can claim tax relief for Research & Development (R&D) activities that aim to achieve a scientific or technological advance. But what about marketing? Can developing a new campaign, app, or customer insight tool ever
An Introduction to Research and Development Lessons from Dyson, Tesla and Coca-Cola Research and development (R&D) is often thought of as a world of lab coats, prototypes, and scientists tinkering away in back rooms. But in reality, it’s a vital function that shapes the products and services we market every day. Without R&D, brands wouldn’t
Public Relations vs Propaganda: A Historical Perspective for Marketers How Marketers Can Learn from History’s Greatest Persuaders - from Edward Bernays to Wartime Campaigns Public Relations (PR) and Propaganda both revolve around influencing public opinion, but they have evolved along very different paths. For marketers, understanding the origins, evolution, and key distinctions between PR and
An Introduction to PR How Dove and KFC Got It Right (and Pepsi and United Airlines Didn’t) Public relations (PR) is one of those marketing-related disciplines that’s easy to misunderstand. For some, it conjures up images of celebrity publicists frantically dodging paparazzi. For others, it’s about writing press releases or organising events. But at its
