Marketing automation uses software tools to automate repetitive marketing tasks – such as sending emails, scoring leads, scheduling social media posts, or managing workflows.
Platforms like HubSpot, Mailchimp, and ActiveCampaign help marketers create automated journeys that respond to user actions. For instance, if someone downloads a free guide, they could automatically receive a follow-up email a few days later. Automation saves time, scales campaigns, and ensures no lead slips through the cracks.
See: Advanced Marketing Terms for Marketers – Marketing Made Clear article