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Marketing Resources

Articles, Essays and News

Content includes marketing topics “Made Clear”, demonstrating the fundamentals of various marketing concepts. Includes a regular blog that provides additional insights for readers.

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Marketing Podcast

Appearances & Episodes

Check out my podcast “Marketing Made Clear” as well as my various guest appearances. Marketing Made Clear is available on most streaming platforms, including Spotify, Apple and more!

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Marketing Tools

Free Calculators

Explore our free marketing tools, designed to help you measure essential metrics like ROI, CAC, and CLV. Simplify complex data, gain actionable insights, and optimise your marketing performance.

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Unlocking the Secrets to Modern Marketing

Welcome to Marketing Made Clear, a platform for anyone looking to understand the world of modern marketing, digital marketing included! My name is Will and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing.

With an expanding library of educational content developed by industry-leading expertise, you’ll be equipped with the skills and knowledge needed to embark on a successful career in marketing. Get started today and transform your career, one marketing lesson at a time.

The Marketing Made Clear Newsletter

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Marketing Essays, Articles and Blogs

  • Mental Health Awareness Week – Finding Balance Across Life’s Stages in the Marketing World

  • Mental Health Awareness Week – How Marketing Leaders Can Foster a Healthy Work Culture

  • Mental Health Awareness Week – How Marketers Can Manage Workload

  • Mental Health Awareness Week – Under Pressure: How Marketers Can Cope

  • Mental Health Awareness Week

  • Heuristics in Marketing: Why Your Brain Loves Shortcuts (and How Brands Use Them)

  • 20 Marketing Metrics Every Marketer Should Master

  • Adidas vs. Puma

  • Freud’s Psychology and Consumer Behaviour

  • Bank Holidays: A Short History of Long Weekends

  • Step-by-Step Guide to Setting Up a WordPress Website

  • An Introduction to Branding for Marketers

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