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Marketing Resources

Articles, Essays and News

Content includes marketing topics “Made Clear”, demonstrating the fundamentals of various marketing concepts. Includes a regular blog that provides additional insights for readers.

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Marketing Podcast

Appearances & Episodes

Check out my podcast “Marketing Made Clear” as well as my various guest appearances. Marketing Made Clear is available on most streaming platforms, including Spotify, Apple and more!

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Marketing Tools

Free Calculators

Explore our free marketing tools, designed to help you measure essential metrics like ROI, CAC, and CLV. Simplify complex data, gain actionable insights, and optimise your marketing performance.

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Unlocking the Secrets to Modern Marketing

Welcome to Marketing Made Clear, a platform for anyone looking to understand the world of modern marketing, digital marketing included! My name is Will and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing.

With an expanding library of educational content developed by industry-leading expertise, you’ll be equipped with the skills and knowledge needed to embark on a successful career in marketing. Get started today and transform your career, one marketing lesson at a time.

The Marketing Made Clear Newsletter

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Marketing Essays, Articles and Blogs

  • From Repression to Recognition: A Brief History of the Global LGBTQ+ Movement

  • Brands That Really Support the LGBTQ+ Movement

  • Rainbow-Washing: The Illusion of Pride in Corporate Marketing

  • Inclusive Marketing: Good Ethics, Smart Strategy

  • Pride Month: A Marketer’s Guide to Its History and Cultural Significance

  • What is White Labelling?

  • The WARC Awards 2025: Global Grand Prix Winners Unpacked

  • The Browser Wars: How Chrome Beat Firefox (For Now)

  • The Psychology of Colour in Branding: A Deep Dive

  • Celebrating the Godfather of Marketing: Philip Kotler Turns 94

  • How to Set Up Hosting for Your Website: A Marketer’s Guide That Won’t Send You to Sleep

  • Future-Proof or FOMO? What the Voice of the US CMO Means for Marketers in 2025

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