MARKETING MADE CLEAR

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Marketing Resources

Articles, Essays and News

Content includes marketing topics “Made Clear”, demonstrating the fundamentals of various marketing concepts. Includes a regular blog that provides additional insights for readers.

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Marketing Podcast

Appearances & Episodes

Check out my podcast “Marketing Made Clear” as well as my various guest appearances. Marketing Made Clear is available on most streaming platforms, including Spotify, Apple and more!

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Marketing Videos

COMING SOON!

My video series in which I take the “Made Clear” resources and convert them into videos – hopefully making them more relatable. I might throw in some other content every now and again!

Marketing Videos

Unlocking the Secrets to Modern Marketing

Welcome to Marketing Made Clear, a platform for anyone looking to understand the world of modern marketing, digital marketing included! My name is Will and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing.

With an expanding library of educational content developed by industry-leading expertise, you’ll be equipped with the skills and knowledge needed to embark on a successful career in marketing. Get started today and transform your career, one marketing lesson at a time.

The Marketing Made Clear Newsletter

Sign up here for a monthly newsletter that will collate all the latest articles and marketing thought leadership from Marketing Made Clear.

Marketing Essays, Articles and Blogs

  • Marketing Like a Sniper: Precision Targeting

  • An In-Depth Guide to Multivariate Segmentation

  • The Ultimate Guide to Boosting Your Marketing with SEO

  • How to Find Your Content Sweet Spot: Insights from Yaz Porritt of Yorkshire Pooches Therapies

  • Why Understanding the History of Marketing is Key to Shaping Its Future

  • Understanding The STP Process Through Goldilocks

  • Writing a Marketing Positioning Statement

  • Mastering Marketing Targeting

  • Types of Marketing Segmentation

  • Media Selection in Marketing Targeting

  • Why I Find The “Segment of One” Concept Misleading

  • Mike Hanson’s Journey from Radio to Podcasting and the Lessons for Marketers

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