Guerrilla marketing is an unconventional marketing strategy that relies on surprise, creativity, and a smaller budget. It’s about making a big impact with unexpected tactics – often in public spaces.
Think flash mobs, clever street art, pop-up experiences, or viral stunts. Guerrilla marketing is designed to be memorable, shareable, and buzzworthy. It works best when you know your audience well and can tap into humour, emotion, or cultural trends.
See: Exploring Career Paths in Marketing – Marketing Made Clear article