Email marketing involves sending targeted messages to a list of subscribers to build relationships, promote products, and drive conversions. It’s one of the most cost-effective digital marketing channels – and when done well, one of the most personal.
Great email marketing is about more than just blasting offers. It’s about segmentation, timing, and adding value. This might include newsletters, welcome series, abandoned cart emails, and product recommendations. Tools like Mailchimp, Klaviyo, and HubSpot make it easier to automate and analyse performance.
See: An Introduction to Email Marketing – Marketing Made Clear article