Digital marketing is a form of marketing that uses digital channels to connect with current and prospective customers. These channels include search engines, websites, email, social media, and online advertising. It’s an umbrella term for a wide range of tactics like SEO (Search Engine Optimisation), content marketing, PPC (Pay-Per-Click), and more.
Digital marketing is essential in today’s world because most people spend a huge portion of their time online. It allows businesses to reach people where they are, track their behaviour, and personalise the experience. Unlike traditional marketing, digital methods offer precise targeting, measurable results, and opportunities to build long-term customer relationships through ongoing engagement.
See: Essential Terms for Marketers – Marketing Made Clear article