Brand positioning is the space you want your brand to occupy in the minds of your target audience. It’s about defining how you’re different, better, or more relevant than your competitors. A well-positioned brand knows who it’s for, what it stands for, and why people should care.
Good positioning helps with everything from product development and pricing to messaging and design. For example, a luxury skincare brand might position itself as science-backed and premium, while a budget brand might focus on affordability and accessibility. Positioning isn’t just a tagline – it’s a strategic foundation that informs all your communications.
See: The Power of Marketing Positioning – Marketing Made Clear article