How Ultra-Processed Foods Took Over Our Bowls A Shared Story of Humans and Dogs From budget-ready beans to bacon-flavoured biscuits for Beagles, ultra-processed foods have become a dominant force in both human and canine diets. But how did we get here? What marketing drove us to trade fresh ingredients for shelf-stable substitutes? And are we
Raw vs. Processed Dog Food Why Marketers Should Pay Attention Walk into any UK supermarket and you’ll find a brightly coloured aisle full of glossy packaging, cartoonish mascots, and taglines promising optimal nutrition for your dog. Most of its kibble – the ultra-processed dry pellets that dominate the pet food industry. But scratch beneath the
National Pet Month Why Ethical Marketing Isn’t Just for Humans #NationalPetMonth National Pet Month (NPM) runs from April 1- May 1 2025 in the UK, celebrating and raising awareness of responsible pet ownership through educational campaigns and resources across our various platforms. NPM is a time for celebrating the joy pets bring to our lives
EP12 - The Psychology of Owning a Dog: Dogs As an Extension of Us Episode Summary Why do so many dog owners treat their pets like family – or even like extensions of themselves? In this episode of Marketing Made Clear, we dive into the fascinating psychology behind
Video - The Psychology of Owning a Dog: Dogs As an Extension of Us Video Transcript "The Psychology of Owning a Dog: Dogs As an Extension of Us": Have you ever wondered why we form such deep connections with our dogs? Why they become much more than
Welcome to the World of Dog Food Exploring Consumer Behaviour in the UK The UK pet food market is booming, and it’s not just about feeding our furry friends anymore. With pet ownership on the rise, especially since the pandemic, the way dog owners approach feeding their pets has become a topic of intrigue and
Embrace the Shift to Natural Dog Foods or Face Extinction A Lesson from Market History In today’s rapidly evolving marketplace, consumer demands are shifting quicker than ever, and businesses that fail to adapt often face extinction. The pet food industry, specifically dog food companies producing ultra-processed dog foods, must take notice of a powerful trend:
Podcast Appearance: The Paleo Podcast – The Home of Raw Dog Food – Supply Chain with Chris Jones Talking Raw Dog FoodIn this episode, Will interviews Chris Jones, Supply Chain Director of Paleo Ridge, about ethical sourcing and the role of a Supply Chain
Podcast Appearance: The Paleo Podcast – The Home of Raw Dog Food – Sharon Daly and the History of Paleo Ridge In this episode of the Paleo Podcast, your hosts Will Green and Esther Logue are joined by Sharon Daly, Founder of Paleo Ridge to talk about the
Podcast Appearance: The Paleo Podcast – The Home of Raw Dog Food – How Much to Feed Your Dog In this episode of the Paleo Podcast, Will and Esther discuss how much you should feed your dog when feeding raw dog food. Check out our raw dog
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