Marketing Made Clear
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Why the Best Adverts Appeal to Both System One and System Two Thinking Understanding the psychology of fast and slow decision-making in marketing When we talk about how consumers respond to advertising, it’s tempting to believe that decisions are made through cool, rational analysis. Price points, product features, and comparative benefits seem like the
Preparing for Black Friday and Cyber Monday: Lessons from Amazon, ASOS, Apple and Gymshark How top brands mastered Black Friday - and what marketers can learn from the chaos of Currys, Argos, and Patagonia Each November, the marketing world braces for the annual spending hurricane that is Black Friday and Cyber Monday. What began as
Can Marketing Qualify for R&D Tax Relief? Understanding When Innovation in Marketing Counts as Research and Development In the UK, companies can claim tax relief for Research & Development (R&D) activities that aim to achieve a scientific or technological advance. But what about marketing? Can developing a new campaign, app, or customer insight tool ever
An Introduction to Research and Development Lessons from Dyson, Tesla and Coca-Cola Research and development (R&D) is often thought of as a world of lab coats, prototypes, and scientists tinkering away in back rooms. But in reality, it’s a vital function that shapes the products and services we market every day. Without R&D, brands wouldn’t
Frightening the Competition The Dark Art of Fear-Based Marketing From anti-smoking campaigns to Burger King vs McDonald’s, how brands have used fear to spook consumers - with mixed results As Halloween creeps closer, marketers love a seasonal tie-in. Pumpkins, skeletons, and a suspicious number of discount sweets all reappear like clockwork. But in marketing,
20 Years On: Roadrunner United - The All-Star Sessions Revisited In October 2005, Roadrunner Records – a powerhouse label in heavy music – marked its 25th anniversary by unleashing a truly unprecedented compilation album. Titled Roadrunner United: The All-Star Sessions, this project corralled dozens of artists from across the label’s roster into one monumental collaborative
An Introduction to Direct Marketing Lessons from Dell, American Express, and Boden Direct marketing has been around for centuries, but its principles are more relevant than ever. At its core, direct marketing is about communicating directly with customers to drive a response; whether that’s making a purchase, signing up to a mailing list, or engaging
Marketing In Russia What Works, What Changed, And How To Adapt Russia is a paradox for marketers: a vast, digital-first audience with high ecommerce penetration, but a media and regulatory environment that looks very different to the UK or US. Since 2022, platform access, payments and compliance have all shifted. This piece maps the
Sales For Marketers A Practical Introduction If marketing creates demand, sales captures it. The best commercial teams treat these as one system - shared language, shared numbers, shared outcomes. This article translates core sales concepts into marketer-friendly terms and shows where you can make the biggest impact.
Adverts, Abs, and the Pendulum Problem How Beauty Marketing Went Bonkers If you’ve ever stood in a chemist under the fluorescent lights, holding a high-coverage concealer and a low opinion of your own pores, you already know this story. Ads helped build some frankly bonkers beauty standards, then lurched the other way and seemingly encouraged
