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New Coke A Deliciously Disastrous Debacle or Secret Marketing Genius? 1985. The birth of yours truly, "The MAMBA". There was big hair, neon clothes, Dire Straights published "Brothers in Arms" and… Coca Cola launched New Coke!? It was the year Coca-Cola decided to do the unthinkable: mess with a formula that hadn’t been touched since
KFC "Mouthfull" Advert Finger Lickin' Bad or Just a Bit of Fun? Let’s set the stage. It’s 2005, and KFC, the fast-food giant known for its bucket of chicken, decides to release an advert in the UK that would go down in history – not for being groundbreaking or revolutionary, but for being an etiquette
The “Wrigley’s Xcite Dog Breath” Ad A Howl of Car Crash Marketing or Just a Breath of Fresh Air? Remember the early 2000s? Flip phones, MySpace, and adverts so bizarre they made you question reality? Well, here’s a blast from the past that checks all the boxes: the Wrigley’s Xcite Dog Breath advert. Yes, Dog.
The Pot Noodle Horn A Case Study in Not-So-Car Crash Marketing In the world of advertising, there are those rare moments when a brand takes a wild, unpredictable swing, and somehow—against all odds—hits the mark. In my humble opinion, the 2005 Pot Noodle "Horn" advert is one such peculiar gem. Sure, it’s crude, absurd, and
Pepsi’s Kendall Jenner AdA Masterclass in Car Crash MarketingThere are some marketing mishaps that go down in history. Some just miss the mark; others are so bewilderingly tone-deaf that they leave you asking, "How did no one in the room raise their hand and say 'Wait, what?'" The infamous 2017 Pepsi ad starring Kendall Jenner
Nestlé’s Breast Milk Scandal A Car Crash of Corporate Greed and Deception When the name Nestlé comes to mind, one might think of chocolate bars or instant coffee. However, behind its glossy corporate facade lies one of the most harrowing scandals in modern business history: the Nestlé breast milk scandal, also known as the Nestlé
Dieselgate: A Case Study in Car Crash Marketing Few scandals in modern business history have left as indelible a stain on a company’s reputation as "Dieselgate", the diesel emissions debacle primarily involving Volkswagen (and others). While the technical details of the scandal revolved around emissions cheating, Dieselgate also stands as a cautionary tale of what
The Hatred of HypeA Hilarious (but True) History of Marketing’s Most Notable Haters Note: This article features content from the Marketing Made Clear podcast. You can listen along to this episode on Spotify: Marketing. Some people, like me, see Marketing
Understanding Consumer Perceived Risks: A Guide for Buyers and MarketersWhen considering a purchase, consumers often weigh various risks that could affect their decision. These risks not only influence consumer behavior but are also leveraged by marketers to enhance or modify purchasing decisions. Understanding these risks can help both consumers make better decisions and marketers design
