Marketing Made Clear
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The Two Sub-Stages of Marketing Targeting:The Two Stages of Targeting ExplainedAfter nailing the two substages of segmentation (if you missed that, I highly recommend that you go back and read the guide I published yesterday!), the next logical step in your marketing strategy is targeting. Targeting is where your efforts go from general exploration to
The Two Sub-Stages of Marketing Segmentation: A Clear and Simple Guide When Philip Kotler, often hailed as the "Father of Modern Marketing," first introduced his ideas on market segmentation, he laid the groundwork for a concept that has shaped decades of marketing strategy. Interestingly, while segmentation itself is widely discussed, Kotler’s approach outlined two critical
The First Step in Segmentation, Targeting, and Positioning (STP) The Power of Research When embarking on the marketing journey of segmentation, targeting, and positioning (STP), the first step is pretty much universally agreed upon: research. It’s a foundational phase that sets the stage for everything to come, yet it’s often overlooked in favour of jumping
Haters and Heroes of Marketing A Look into the Debate Around Being a Marketer Let me take you on a digital journey, to where the real haters and heroes of marketing dwell: the deep corners of Reddit. The marketing thread there offers a raw, unfiltered discussion on the profession, where marketing’s role in marketers
Banned Tales of Advertising Ads That You Don't See Anymore Advertising is a high-stakes game where creativity collides with commerce. And sometimes, advertisers cross the line, leaving the public shaking their heads, regulators handing out fines and certain forms of advertising entering the history books! Let's take a look at certain types of media channels
The Climate Change "Debate" How Oil Giants Finance Anti-Climate Change Campaigns to Protect Their Bottom Line For decades, oil companies have known about the devastating impact of fossil fuels on the environment. Internally, their own scientists predicted the catastrophic effects of greenhouse gas emissions, warning executives about the future we now face. Yet, rather than
Sparkling Deception How De Beers Convinced the World to Spend a Fortune on Engagement Rings “A diamond is forever.” This simple phrase revolutionised how we think about love and commitment, but more importantly, how we think about spending a hefty chunk of our hard-earned cash on a tiny stone. Behind this phrase stands De Beers,
The Truth Behind the Kellogg’s Marketing Lie Is Breakfast Really the Most Important Meal of the Day? Ah, breakfast, the sacred ritual of cereal, crunchy toast, and a side of guilt if you skip it. For generations, we've been told that “breakfast is the most important meal of the day.” This golden mantra is
Peloton's "The Gift That Gives Back" Campaign A Journey into the Past, or Just Tone-Deaf Marketing? Ah, Christmas 2019. A time when the world was cosying up to their Christmas trees, tucking into som mince pies, and watching in awe as Peloton gifted us a marketing disaster that will echo through the halls of advertising
McDonald's "I'd Hit It" Campaign The Double Cheeseburger Disaster In 2005, McDonald's decided to roll out a new ad for their Double Cheeseburger, thinking they had something sizzling. The ad featured a young man ogling the cheeseburger with a simple, bold caption: "I’d hit it." Now, for anyone unfamiliar with early 2000s slang, this
