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Marketing, From Yesterday for Tomorrow Why Understanding the History of Marketing is Key to Shaping Its Future In the world of marketing, we often find ourselves fixated on what’s new. Trends like AI, social commerce, and influencer marketing dominate discussions. But while it’s important to keep an eye on the horizon, but it’s often crucial
Understanding "STP" Through Goldilocks Understanding Segmentation, Targeting, and Positioning Through Goldilocks and the Three Bears When discussing marketing strategy, the process of Segmentation, Targeting, and Positioning (STP) is central to understanding your audience and delivering tailored solutions. But how can this be explained in an engaging, memorable way? Enter: Goldilocks and the Three Bears.
Types of Marketing Segmentation Reaching Your Ideal AudienceThe ultimate goal of effective marketing segmentation is simple yet powerful: to ensure that each market segment finds a product or service that perfectly matches its needs. This alignment drives customer satisfaction, loyalty, and ultimately, business success. Segmentation is all about relevance, and achieving it involves breaking down
Why I Find The “Segment of One” Concept Misleading A Rant About Terminology The marketing concept of a "segment of one"; the idea of tailoring marketing efforts to individual customers; has gained traction with advancements in data analytics and personalised marketing strategies. However, I feel strongly that this concept can be misleading for several
The Modern Marketing Opportunity of Christmas How Brands Capture the Festive Spirit The festive season is not just a time for giving; it’s also a prime opportunity for brands to connect with audiences, build loyalty, and drive sales. In the digital age, Christmas marketing has evolved into an art form, with social media, influencers, and
A Deep Dive into Marketing, Media, and Dogs with Anna Webb A Deep Dive with One of the Best The Marketing Made Clear podcast recently featured an insightful and entertaining conversation with Anna Webb, a renowned canine expert and media personality. Known for her extensive work across BBC Radio, Channel 5, ITV, and her
The Power of Marketing Positioning Making Your Brand Unforgettable Marketing positioning is at the heartbeat of a successful marketing strategy. Positioning is the final stage of the "STP Marketing Process" which we covered in Episode 7 of the Marketing Made Clear Podcast. Successful Targeting relies on an understanding of your customers, defining your unique
Understanding Market Segmentation Building the Right Relationships with the Right Customers Understanding Market Segmentation: Building the Right Relationships with the Right CustomersIn the not-so-distant past, the answer to "Who is your target customer?" from many big brands was a confident yet misguided “everyone.” Fast-forward to today, and marketers now know this one-size-fits-all approach simply doesn’t
Kotler’s Stages of Implementation and Control Developing a Marketing Mix Strategy This article follows on from the previous articles: Preparing for Segmentation, Targeting and Positioning The two sub-stages of Segmentation The two sub-stages of Targeting The two sub-stages of Positioning After completing the segmentation, targeting, and positioning (STP) process, the next logical step in the
The Two Sub-Steps of Positioning Explained The Final Stage of STP We’ve covered segmentation and targeting, the first two pillars of the STP model. Now it’s time to explore the final, and arguably most critical, stage: positioning (my past two articles cover Segmentation and Targeting). This is where your marketing strategy transforms from theoretical to
