The Power of Rebellion: What Guy Fawkes Can Teach Marketers About Guerrilla Campaigns
The Power of Rebellion: What Guy Fawkes Can Teach Marketers About Guerrilla Campaigns From The Economist to BrewDog, Banksy to Benetton - how defiance became one of marketing’s most explosive strategies If the 5th of November celebrates the failure of a rebellion, then the 6th should celebrate the marketing of it. Guy Fawkes’ legend -







