Marketing Made Clear
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WTF is a MOFU? Why Marketing’s Acronym Addiction Needs an Intervention How jargon, buzzwords and abbreviations are confusing the next generation of marketers There’s a special kind of silence that falls in a meeting when someone drops an acronym no one understands. Heads nod, pens scribble, and everyone secretly hopes someone else will Google
What is Programmatic Marketing? How The Economist, Netflix and Paddy Power Built Audiences Through Automation Programmatic marketing might sound like a buzzword dreamt up in Silicon Valley, but it’s quietly revolutionised the way brands buy media. If traditional advertising was about long lunches and handshake deals, programmatic is about algorithms making those decisions in milliseconds.
Managing Stress in the WorkplacePractical Advice for Today’s Tougher TimesThe workplace is rarely a utopia at the best of times, but right now many businesses are under extraordinary strain. Rising costs, stretched budgets, reduced perks, and in some cases smaller teams are making the daily grind feel heavier. Fewer people, fewer resources, but the same
The Power of Rebellion: What Guy Fawkes Can Teach Marketers About Guerrilla Campaigns From The Economist to BrewDog, Banksy to Benetton - how defiance became one of marketing’s most explosive strategies If the 5th of November celebrates the failure of a rebellion, then the 6th should celebrate the marketing of it. Guy Fawkes’ legend -
Guy Fawkes The Man, the Myth, and the Marketing of a Martyr Every 5th of November, Britain lights up the night sky in fiery remembrance of a plot that failed spectacularly. The Gunpowder Plot of 1605 is one of those rare historical moments that managed to evolve beyond its political context into something resembling a
Can Marketing Qualify for R&D Tax Relief? Understanding When Innovation in Marketing Counts as Research and Development In the UK, companies can claim tax relief for Research & Development (R&D) activities that aim to achieve a scientific or technological advance. But what about marketing? Can developing a new campaign, app, or customer insight tool ever
An Introduction to Research and Development Lessons from Dyson, Tesla and Coca-Cola Research and development (R&D) is often thought of as a world of lab coats, prototypes, and scientists tinkering away in back rooms. But in reality, it’s a vital function that shapes the products and services we market every day. Without R&D, brands wouldn’t
Shopify How to Start a Shopify Site A Beginner’s Guide - Get Selling like Gymshark and Heinz Starting an online store might sound daunting, but Shopify has made it possible for almost anyone to launch a professional-looking site with little technical experience. From side hustlers selling handmade candles to global brands
An Introduction to Supply Chain Why Marketers Should Care - Including Examples from Amazon, Zara and More... When most people hear the phrase supply chain, their mind jumps straight to warehouses, lorries, and factories. It sounds like something reserved for operations managers in hard hats, not marketing professionals. But in reality, supply chain decisions shape
An Introduction to Direct Marketing Lessons from Dell, American Express, and Boden Direct marketing has been around for centuries, but its principles are more relevant than ever. At its core, direct marketing is about communicating directly with customers to drive a response; whether that’s making a purchase, signing up to a mailing list, or engaging
