Marketing in China Explained How China’s platforms, policies and culture reshape the job of marketing; with real-world brand examples and actionable playbooks.On the surface, the job looks the same: insight, positioning, creativity, measurement. But China’s digital ecosystem runs on different rails - different platforms, different rules, and a different tempo. You will work inside "walled
Emergency Services Day What Marketers Can Learn from Our Everyday Heroes Every year on the 9th September, the UK marks Emergency Services Day (also known as 999 Day). It’s a chance to recognise the people who run towards danger while the rest of us are running in the opposite direction – police, fire, ambulance,
Flags, Hotels and Slogans Propaganda and the New Nationalist Movement in the UK Walk through many British towns today and you’ll see flags flying from motorway bridges, banners draped across housing estates, and slogans echoing at protests: “We want our country back.” In parallel, outside hotels housing asylum seekers, demonstrators gather with placards and chants.
The Business of Giving What Marketers Can Learn from the International Day of Charity Today is the International Day of Charity, (if you're reading this another day, it's held annually on 5th September), commemorates the death of Mother Teresa, a figure synonymous with compassion and altruism. It’s a day to spotlight charitable organisations, encourage donations,
How to Get Promoted in Marketing (Without Losing Your Soul) Marketing careers don’t follow a straight line. You don’t clock in, wait three years, and automatically level up like you’re playing Super Mario. Promotions in marketing come from a mix of hard work, visibility, timing, and – let’s be honest – a bit of luck.
Understanding Seasonal Consumer Behaviour Insights from the UK and USA Seasonal shifts in the environment significantly influence consumer behaviour. Whether it’s the weather, daylight hours, or holiday traditions, changes in our surroundings trigger distinct psychological responses that alter how we feel and, in turn, how we spend. This article explores the science behind these seasonal
From Ceaușescu’s Strays to Pandemic PuppiesAn Anecdotal Journey Through Dogs and CultureOn a warm evening years ago, I found myself on tour in Romania with the Ministry of Sound. The shows were awesome; well-attended, buzzing, and filled with music fans. But what struck me most wasn’t only the crowds; it was what I saw on
National Dog Day A Marketer, a Bulldog, and a Call for Responsible Representation It’s National Dog Day – a time to celebrate our furry companions, share questionable photos of them in costumes, and remind everyone that dogs aren’t just man’s best friend, but often a brand’s best asset too.As the Director of Sales and Marketing
The Power of Storytelling in Marketing Why Facts Don’t Always Sell, but Stories Do Once upon a time, there was a marketer who believed that rational arguments, bullet-pointed benefits, and pie charts would be enough to win customers over.That marketer was wrong.Because while data informs, stories transform. And if there’s one lesson that has remained
Back to School Marketing Nostalgia, Seasonality, and the Great Pencil Case Comeback Each year, as August quietly ushers in shorter evenings and ominous supermarket displays of highlighters, marketers gear up for one of retail’s most dependable seasonal events: the Back to School (BTS) campaign.Once confined to pencil cases and polyester blazers, back to school marketing
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