An Introduction to Supply Chain Why Marketers Should Care - Including Examples from Amazon, Zara and More... When most people hear the phrase supply chain, their mind jumps straight to warehouses, lorries, and factories. It sounds like something reserved for operations managers in hard hats, not marketing professionals. But in reality, supply chain decisions shape
An Introduction to Direct Marketing Lessons from Dell, American Express, and Boden Direct marketing has been around for centuries, but its principles are more relevant than ever. At its core, direct marketing is about communicating directly with customers to drive a response; whether that’s making a purchase, signing up to a mailing list, or engaging
Black-Owned Brands That Changed the Game For Black History Month As Black History Month continues, we’ve looked at the origins of the celebration and profiled some of the trailblazers who reshaped the marketing industry. For the final part of this series, it feels only right to celebrate Black-owned brands that have not only disrupted industries
Celebrating Black Marketers Who Changed the Industry For Black History Month Black History Month is a time to celebrate the achievements and contributions of Black communities across all sectors from science and politics to culture and business. Black marketers, strategists, and entrepreneurs have played a crucial role in shaping advertising, branding, and consumer culture as
Black History Month What Marketers Need to Know Every October in the UK, and every February in the United States and Canada, people come together to celebrate Black History Month. It’s a time dedicated to recognising the contributions, culture, and achievements of Black communities across the world. But for marketers, Black History Month is more
Marketing In Russia What Works, What Changed, And How To Adapt Russia is a paradox for marketers: a vast, digital-first audience with high ecommerce penetration, but a media and regulatory environment that looks very different to the UK or US. Since 2022, platform access, payments and compliance have all shifted. This piece maps the
Sales For Marketers A Practical Introduction If marketing creates demand, sales captures it. The best commercial teams treat these as one system - shared language, shared numbers, shared outcomes. This article translates core sales concepts into marketer-friendly terms and shows where you can make the biggest impact.
B. F. Skinner, Operant Conditioning, and What Marketers Can Learn Why a mid-century behavioural scientist still shapes your CRM, app engagement and loyalty strategy today. B. F. Skinner was a Harvard psychologist who argued that much of what we do is shaped by consequences. If an action reliably leads to a desirable outcome, we
The Do’s and Don’ts of Marketing to Gen Z How to connect with the world’s most sceptical (yet most influential) generation If Millennials were the avocado-toast generation, then Gen Z are the oat-milk-latte-with-an-extra-shot-and-a-side-of-climate-anxiety crowd. Born between the mid-1990s and early 2010s, they’ve grown up in a world of smartphones, social media, and economic uncertainty.
What Modern Marketers Can Learn from the Rules of HeraldryHeraldry as the First Brand Identity SystemLong before Instagram algorithms, Super Bowl ads, and colour-matched Pantone guides, there was heraldry. Beginning in the 12th century, heraldry served a practical purpose: to help warriors recognise each other on the battlefield when everyone was covered in chainmail and
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