Remembering Animal Farm at 80 The Political Fable That Publishers Feared This article is a little different to my usual marketing-focused content on Marketing Made Clear. But as a long-standing admirer of George Orwell, and someone fascinated by the role of communication, storytelling, and public perception, I couldn’t let the 80th anniversary of Animal Farm
Whispers, Wiggles and Wobbly Puddings ASMR in Marketing and the Rise of Food Porn There’s a good chance you’ve seen an M&S advert where a spoon slowly cuts through a gooey chocolate pudding, releasing a gentle trickle of molten sauce to a background of sultry whispers. If you’ve ever watched that with a raised eyebrow
Star Wars vs Star Trek A Rivalry in Marketing and Pop Culture Few pop culture rivalries are as enduring — or endearing — as Star Wars versus Star Trek. For decades, these two iconic sci-fi franchises have been playfully pitted against each other through fan debates, marketing campaigns, and media stunts. Star Trek debuted
Pop Culture What Marketers Can Learn from Prosecco It’s 13th August, which means one thing: Prosecco Day. Or, as it’s known in my family, “Saturday.”I’ll be honest – I’ve never really understood the appeal of Prosecco. To me, it tastes like someone opened a Sprite too close to a vineyard. But my mum and sister
Marketing, Messaging and Misinformation How Trump and Clinton Battled for America in 2016 The 2016 U.S. presidential election between Donald J. Trump and Hillary Rodham Clinton marked a turning point not only in American politics, but also in how political marketing, media strategy, and propaganda operate in the digital age. At its core, the battle
East of Truth The British and Dutch East India Companies Through the Lens of PR, Propaganda, and Perception For marketers and PR professionals, reputation is currency. But what happens when history rewrites your press release?The British and Dutch East India Companies – two of the most powerful corporations the world has ever known – helped
How Ultra-Processed Foods Took Over Our Bowls A Shared Story of Humans and Dogs From budget-ready beans to bacon-flavoured biscuits for Beagles, ultra-processed foods have become a dominant force in both human and canine diets. But how did we get here? What marketing drove us to trade fresh ingredients for shelf-stable substitutes? And are we
Behind the Codes How Voucher Companies Make Their Money Voucher codes, promo links, cashback offers… you’ve likely used one. Maybe even today. They feel like a win – a cheeky little discount just before checkout. But while shoppers save a few quid, there’s a thriving business model ticking along in the background. Voucher companies aren’t
International Day of Friendship What Marketers Can Learn from Real Relationships You won’t find it on the front of a greetings card. You probably won’t even see it trending on LinkedIn. But 30 July marks the International Day of Friendship – a UN-backed observance with surprisingly powerful implications for marketers.Friendship isn’t just for playgrounds and
Raw vs. Processed Dog Food Why Marketers Should Pay Attention Walk into any UK supermarket and you’ll find a brightly coloured aisle full of glossy packaging, cartoonish mascots, and taglines promising optimal nutrition for your dog. Most of its kibble – the ultra-processed dry pellets that dominate the pet food industry. But scratch beneath the
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