The History of Podcasting, So Far! From iPods to World Domination Let me start by saying - this article was written and published in October 2024, so if you're reading this in the future - things may well have moved on!? But let us talk about the phenomenon that is podcasting... a medium that
Guy Fawkes Night Unpacking Marketing Opportunities for Brands As marketers, we're always on the lookout for key moments to engage with audiences and create memorable campaigns. Guy Fawkes Night, also known as Bonfire Night, offers just that opportunity, a time when people come together to celebrate with fireworks, bonfires, and communal gatherings. If your
The Controversies Surrounding Fireworks Night Balancing Tradition and Modern Concerns As marketers, we know that cultural events like Fireworks Night (or Guy Fawkes Night) offer significant opportunities for community engagement and brand connection. However, it’s essential to acknowledge the growing controversies around these celebrations, especially in an era where safety, sustainability, and social responsibility
V for Vendetta for Marketers! The Cultural Significance of V for Vendetta and the Guy Fawkes Mask in Modern Protest Movements In the world of marketing, understanding cultural symbols and their resonance with audiences is crucial for creating impactful campaigns. One such symbol that has taken on new significance in modern times is the
The Explosive Legacy of Guy Fawkes Night A Deep Dive into History and Tradition Every year on November 5th, the skies of Britain come alive with fireworks, and effigies of a man named Guy Fawkes are set ablaze atop roaring bonfires. It’s a night of revelry, warmth, and dazzling displays, but behind the spectacle
The Climate Change "Debate" How Oil Giants Finance Anti-Climate Change Campaigns to Protect Their Bottom Line For decades, oil companies have known about the devastating impact of fossil fuels on the environment. Internally, their own scientists predicted the catastrophic effects of greenhouse gas emissions, warning executives about the future we now face. Yet, rather than
Sparkling Deception How De Beers Convinced the World to Spend a Fortune on Engagement Rings “A diamond is forever.” This simple phrase revolutionised how we think about love and commitment, but more importantly, how we think about spending a hefty chunk of our hard-earned cash on a tiny stone. Behind this phrase stands De Beers,
The Truth Behind the Kellogg’s Marketing Lie Is Breakfast Really the Most Important Meal of the Day? Ah, breakfast, the sacred ritual of cereal, crunchy toast, and a side of guilt if you skip it. For generations, we've been told that “breakfast is the most important meal of the day.” This golden mantra is
Nestlé’s Breast Milk Scandal A Car Crash of Corporate Greed and Deception When the name Nestlé comes to mind, one might think of chocolate bars or instant coffee. However, behind its glossy corporate facade lies one of the most harrowing scandals in modern business history: the Nestlé breast milk scandal, also known as the Nestlé
Operation Berkshire Big Tobacco's Deceitful Dance with Death – A Case Study in Car Crash Marketing In the annals of corporate deception, few stories rival the chilling subterfuge that was "Operation Berkshire." Conceived in secret boardrooms by some of the largest tobacco companies on the planet, this conspiracy stands as a testament to the darkest
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