Does Sex Really Sell? Let's Unbutton the Truth! We’ve all heard the phrase "sex sells," but does it really? Advertisers seem to think so, judging by the scantily clad bodies that flood commercials, billboards, and magazine spreads. But is this just a lazy marketing tactic, or is there more to the allure of the human
The Climate Change "Debate" How Oil Giants Finance Anti-Climate Change Campaigns to Protect Their Bottom Line For decades, oil companies have known about the devastating impact of fossil fuels on the environment. Internally, their own scientists predicted the catastrophic effects of greenhouse gas emissions, warning executives about the future we now face. Yet, rather than
Sparkling Deception How De Beers Convinced the World to Spend a Fortune on Engagement Rings “A diamond is forever.” This simple phrase revolutionised how we think about love and commitment, but more importantly, how we think about spending a hefty chunk of our hard-earned cash on a tiny stone. Behind this phrase stands De Beers,
The Truth Behind the Kellogg’s Marketing Lie Is Breakfast Really the Most Important Meal of the Day? Ah, breakfast, the sacred ritual of cereal, crunchy toast, and a side of guilt if you skip it. For generations, we've been told that “breakfast is the most important meal of the day.” This golden mantra is
Peloton's "The Gift That Gives Back" Campaign A Journey into the Past, or Just Tone-Deaf Marketing? Ah, Christmas 2019. A time when the world was cosying up to their Christmas trees, tucking into som mince pies, and watching in awe as Peloton gifted us a marketing disaster that will echo through the halls of advertising
McDonald's "I'd Hit It" Campaign The Double Cheeseburger Disaster In 2005, McDonald's decided to roll out a new ad for their Double Cheeseburger, thinking they had something sizzling. The ad featured a young man ogling the cheeseburger with a simple, bold caption: "I’d hit it." Now, for anyone unfamiliar with early 2000s slang, this
New Coke A Deliciously Disastrous Debacle or Secret Marketing Genius? 1985. The birth of yours truly, "The MAMBA". There was big hair, neon clothes, Dire Straights published "Brothers in Arms" and… Coca Cola launched New Coke!? It was the year Coca-Cola decided to do the unthinkable: mess with a formula that hadn’t been touched since
KFC "Mouthfull" Advert Finger Lickin' Bad or Just a Bit of Fun? Let’s set the stage. It’s 2005, and KFC, the fast-food giant known for its bucket of chicken, decides to release an advert in the UK that would go down in history – not for being groundbreaking or revolutionary, but for being an etiquette
The “Wrigley’s Xcite Dog Breath” Ad A Howl of Car Crash Marketing or Just a Breath of Fresh Air? Remember the early 2000s? Flip phones, MySpace, and adverts so bizarre they made you question reality? Well, here’s a blast from the past that checks all the boxes: the Wrigley’s Xcite Dog Breath advert. Yes, Dog.
The Pot Noodle Horn A Case Study in Not-So-Car Crash Marketing In the world of advertising, there are those rare moments when a brand takes a wild, unpredictable swing, and somehow—against all odds—hits the mark. In my humble opinion, the 2005 Pot Noodle "Horn" advert is one such peculiar gem. Sure, it’s crude, absurd, and
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