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Marketing Made Clear

Explore business articles connecting marketing with strategy, management, operations, economics, organisations and commercial decision-making.

The Basics of Economics for Marketers

The Basics of Economics for Marketers Understanding the Bigger Picture Marketing and economics go hand in hand. While marketing focuses on influencing customer behaviour, economics provides the overarching framework that shapes how markets, industries, and consumers operate. Economics can help marketers interpret trends, predict consumer behaviour, and make better strategic decisions. This article breaks

The Basics of Economics for Marketers2026-10-07T18:41:40+00:00

Introduction to Sociology for Marketers

Introduction to Sociology for Marketers Understanding the Bigger Picture It is common in marketing to focus on metrics, creativity, and consumer behaviour. But there’s a deeper layer to understanding your audience - one that goes beyond individual preferences and into the realm of societal behaviours, norms, and structures. Enter sociology: the study of human

Introduction to Sociology for Marketers2026-10-03T19:39:49+00:00

The Most Hated Sales Tactics

The Most Hated Sales Tactics ... and Why They Backfire Sales and marketing are two sides of the same coin. A good marketing strategy makes sales easier, and good salesmanship reinforces brand trust. But when sales tactics feel pushy, deceptive, or downright annoying, they can do the opposite - driving customers away, damaging brand reputation,

The Most Hated Sales Tactics2026-10-03T19:37:51+00:00

Operations Management for Marketers

The Fundamentals of Operations Management for Marketers Why Marketers Should Care About Operations Management Operations management might sound like something best left to supply chain, logistics, or manufacturing experts. However, for marketers, understanding the fundamentals of operations management is crucial for delivering successful campaigns, managing budgets, and ensuring that strategic goals align with an organisation’s

Operations Management for Marketers2025-05-19T15:38:55+00:00

Basic Purchasing Principles for Marketers

Basic Purchasing Principles for Marketers Understanding the Buyer's Perspective Purchasing isn't just a back-office function - it’s a critical element of business strategy that marketers must understand. Whether you’re working with procurement teams, negotiating contracts with agencies, or making purchasing decisions within your marketing department, mastering the fundamentals of purchasing can give you a serious

Basic Purchasing Principles for Marketers2025-05-19T15:46:51+00:00

HR for Marketers: Essential Concepts as You Move into Management

HR for Marketers: Essential Concepts as You Move into Management Understanding People, Policies, and Performance Moving into a management role as a marketer is an exciting step, but it also comes with a new challenge - leading people. While to get to this stage you have clearly demonstrated that you are a good marketer, managing

HR for Marketers: Essential Concepts as You Move into Management2025-05-19T15:52:57+00:00

Stakeholder Management for Marketers: A Guide

Stakeholder Management for Marketers: Building Relationships, Securing Buy-In, and Driving Marketing Success Often, a key component of managing successful marketing activities is managing relationships. At the heart of any successful marketing strategy lies stakeholder management, a crucial discipline that ensures alignment, buy-in, and long-term success.Marketers operate in an environment with multiple stakeholders, from customers and

Stakeholder Management for Marketers: A Guide2026-10-03T11:50:51+00:00

Why Are So Many E-commerce Brands Choosing Shopify?

Shopify The Rise of Shopify Why Are So Many E-commerce Brands Choosing Shopify? E-commerce is evolving at breakneck speed, and businesses need platforms that can keep up with their growth and the ever-changing demands of online shoppers. Enter Shopify – the e-commerce platform that's taken the digital retail world by storm. With

Why Are So Many E-commerce Brands Choosing Shopify?2025-05-22T12:26:10+00:00

Mike Hanson’s Journey from Radio to Podcasting and the Lessons for Marketers

Mike Hanson’s Journey from Radio to Podcasting and the Lessons for Marketers A Deep Dive with Mike Hanson of Pod People In this special Marketing Made Clear episode, I had the privilege of speaking with Mike Hanson, founder of Pod People Productions and Thelonious Punk Production. With over 30 years of experience in the radio

Mike Hanson’s Journey from Radio to Podcasting and the Lessons for Marketers2025-05-22T13:12:54+00:00

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