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Discovering Ikigai A Path to Purpose and Fulfilment During a visit to Japan, my wife Lucy and I were struck by the incredible work ethic and care the Japanese people brought to their daily tasks. Whether it was sweeping the streets, cooking meals, or welcoming guests to a hotel, everything was done with a
Why Football Clubs Launch New Kits Every Year (And Why It’s Completely Bonkers) Breaking Down the Madness Let’s take a moment to acknowledge the most enduring relationship in a football fan’s life: their club's football kit. But like any long-term relationship, it comes with baggage. Namely, the fact that every year, without fail, football clubs
The Annual FC Madness How Repackaging the Same Game Every Year Is a Marketing Gold Mine! Ah, FIFA — wait, sorry — FC, the game that needs no introduction, because it’s essentially the same game as last year. But hey, they’ve updated the squads, added a few more pixels, and, of course, slapped a fresh
The Evolution of Cigarette Marketing in the UK A Marketer’s Perspective Marketing cigarettes in the UK has gone from a breezy puff to an uphill struggle, as decades of evolving regulations have reshaped the landscape. In the last 50 years, the tobacco industry has seen dramatic shifts in how it can communicate with consumers, as
The Ever-Evolving Spirit of Alcohol Marketing in the UK A Marketer’s Challenge Marketing alcohol in the UK has always required a fine balance between creativity and compliance. As regulations tighten, the industry is constantly forced to evolve, keeping marketers on their toes, especially when it comes to staying on the right side of the law.
The Debate Around Gambling Marketing A Double-Edged Sword Marketing has long been the lifeblood of industries, and the gambling sector is no exception. With the rise of online platforms, mobile betting apps, and digital casinos, the gambling industry has expanded exponentially. However, marketing this highly regulated sector has sparked ongoing debates, especially in the UK,
Exploring the Marketing of Legal Brothels A Look at the USA and Amsterdam When it comes to marketing industries traditionally shrouded in taboo, such as legal brothels and prostitution, creativity, discretion, and compliance with regulations are key. In the USA, particularly in Nevada, and in Amsterdam, the marketing of these businesses blends elements of tourism,
Is the UK Ready to Go Green? The Hazy Future of Cannabis Legalisation and Marketing Move over, tea! There’s a new leaf in town. The debate around cannabis legalisation in the UK has been smoking hot for years, and while other countries have already rolled out (pun intended) their policies, the UK remains... well, in
The Climate Change "Debate" How Oil Giants Finance Anti-Climate Change Campaigns to Protect Their Bottom Line For decades, oil companies have known about the devastating impact of fossil fuels on the environment. Internally, their own scientists predicted the catastrophic effects of greenhouse gas emissions, warning executives about the future we now face. Yet, rather than
Sparkling Deception How De Beers Convinced the World to Spend a Fortune on Engagement Rings “A diamond is forever.” This simple phrase revolutionised how we think about love and commitment, but more importantly, how we think about spending a hefty chunk of our hard-earned cash on a tiny stone. Behind this phrase stands De Beers,
