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Marketing Made Clear

Explore business articles connecting marketing with strategy, management, operations, economics, organisations and commercial decision-making.

How to Register Your Marketing Agency in the UK: A Comprehensive Guide

How to Register Your Marketing Agency in the UK A Comprehensive Guide Starting a marketing agency in the UK involves several key steps – from choosing the right business structure and registering with authorities, to naming your company, creating a logo, and protecting your brand. This guide provides first-time entrepreneurs with a step-by-step roadmap, using

How to Register Your Marketing Agency in the UK: A Comprehensive Guide2025-05-16T13:54:19+00:00

A Seamless Leap Forward: Launching Paleo Ridge’s New Shopify Website

Launching Paleo Ridge’s New Shopify Website A Seamless Leap Forward: On 1st July 2025, Paleo Ridge officially launched its brand-new website built on Shopify Plus, marking a strategic pivot in the company’s digital growth journey. While for customers the change might look like a slicker website and easier checkout, under the bonnet this launch represents

A Seamless Leap Forward: Launching Paleo Ridge’s New Shopify Website2025-07-03T14:54:06+00:00

Why The Drum Awards Matter – And What Marketers Get from Winning Them

Why The Drum Awards Matter And What Marketers Get from Winning Them In the world of marketing, awards come in all shapes and sizes – but few are as prolific or wide-ranging as The Drum Awards. With categories covering everything from B2B and content marketing to PR, digital, social, and innovation, they’ve become something of

Why The Drum Awards Matter – And What Marketers Get from Winning Them2025-06-26T13:55:01+00:00

Dropshipping Demystified: A Marketer’s Guide to the Pros, Cons, and Success Stories

Dropshipping Demystified A Marketer’s Guide to the Pros, Cons, and Success Stories What is Dropshipping? Dropshipping is a retail fulfilment model where an online store sells products without holding any stock itself. Instead, when a customer buys an item, the store forwards the order to a third-party supplier (often a manufacturer or wholesaler) who ships

Dropshipping Demystified: A Marketer’s Guide to the Pros, Cons, and Success Stories2025-05-19T13:33:15+00:00

The Importance of Choosing the Right Web Domain for Your Business

The Importance of Choosing the Right Web Domain for Your Business Building Digital Trust Starts With a Solid Domain – Here's How to Get It Right Choosing a web domain is more than just picking a web address – it’s a key decision in branding and marketing a business online. For marketers, a domain name

The Importance of Choosing the Right Web Domain for Your Business2025-05-19T13:38:49+00:00

The Best, Worst, and Most Popular Father’s Day Gifts: A 2025 Snapshot

The Best, Worst, and Most Popular Father’s Day Gifts A 2025 Snapshot Father’s Day has become a staple in the retail calendar – part heartfelt appreciation, part high-street frenzy. But what do dads really want? What are we still getting wrong? And what’s flying off the shelves year after year?Here’s a well-researched guide to the

The Best, Worst, and Most Popular Father’s Day Gifts: A 2025 Snapshot2025-05-19T13:40:17+00:00

What is White Labelling?

What is White Labelling? A marketer’s guide to selling someone else’s product… with your logo on it Ever wondered how a business can launch a new product range without owning a factory or building the technology itself? One option is white labelling: buying an existing product or service from a supplier and selling it under

What is White Labelling?2026-10-08T23:22:24+00:00

How to Set Up Hosting for Your Website: A Marketer’s Guide That Won’t Send You to Sleep

How to Set Up Hosting for Your Website A Marketer’s Guide That Won’t Send You to Sleep So, you’ve finally decided to launch your website. Whether it's for your personal brand, side hustle, sustainable dog treats empire, or marketing consultancy - first things first: you need hosting.Now, if the word “hosting” makes you think of

How to Set Up Hosting for Your Website: A Marketer’s Guide That Won’t Send You to Sleep2025-05-19T13:52:14+00:00

Responsible Pet Ownership Month

National Pet Month Why Ethical Marketing Isn’t Just for Humans #NationalPetMonth National Pet Month (NPM) runs from April 1- May 1 2025 in the UK, celebrating and raising awareness of responsible pet ownership through educational campaigns and resources across our various platforms. NPM is a time for celebrating the joy pets bring to our lives

Responsible Pet Ownership Month2025-05-19T14:39:47+00:00

World Health Day 2025

World Health Day 2025 Why Health and Wellbeing Should Be at the Heart of Marketing Every year on 7th April, the world comes together to celebrate World Health Day, raising awareness of global health challenges and advocating for better healthcare access and wellbeing. While the focus is often on public health policies, healthcare systems, and

World Health Day 20252025-05-19T14:57:13+00:00

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