The Anchoring Effect in Marketing How First Numbers Sway Consumer Behaviour Imagine walking into a shop to buy a new jacket. The first one you spot is priced at £500 – much higher than you hoped to spend. But moments later you find a similar jacket for £300. Suddenly, £300 feels like a reasonable price,
Heuristics in Marketing Why Your Brain Loves Shortcuts (and How Brands Use Them) Marketing, at its core, is all about influencing decisions. And when it comes to decision-making, our brains are constantly looking for ways to make the process quicker, easier, and more efficient. Enter heuristics - those mental shortcuts we use to navigate
Freud’s Psychology and Consumer Behaviour The Unconscious Consumer in Marketing Marketing is often seen as the art and science of influencing consumer decisions – and many of those decisions are not as rational as they appear. Over a century ago, Sigmund Freud’s psychoanalytic theories posited that people are largely driven by unconscious desires and
Buyers in Conflict: The Role of Cognitive Dissonance in Marketing From Pre-Purchase Anxiety to Post-Purchase Regret – and How Brands Can Respond Cognitive dissonance is a foundational theory in psychology that describes the mental discomfort people experience when they hold conflicting beliefs, attitudes, or values. Leon Festinger’s seminal work A Theory of Cognitive Dissonance (1957)
EP12 - The Psychology of Owning a Dog: Dogs As an Extension of Us Episode Summary Why do so many dog owners treat their pets like family – or even like extensions of themselves? In this episode of Marketing Made Clear, we dive into the fascinating psychology behind
Video - The Psychology of Owning a Dog: Dogs As an Extension of Us Video Transcript "The Psychology of Owning a Dog: Dogs As an Extension of Us": Have you ever wondered why we form such deep connections with our dogs? Why they become much more than
What Marketers Can Learn from Daniel Kahneman Understanding Behavioural Economics to Drive Better Marketing Daniel Kahneman, the Nobel Prize-winning psychologist, has profoundly influenced how we understand human behaviour, decision-making, and cognitive biases. His work, particularly his collaboration with Amos Tversky, has reshaped the fields of economics, psychology, and - most importantly for us - marketing.Kahneman’s
The Pepsi vs. Coca-Cola Rivalry A Tale of Two Giants in the Beverage Industry The battle between Pepsi and Coca-Cola is one of the most famous rivalries in corporate history. It spans over a century, covering everything from marketing wars to legal battles and shifts in global market dominance. This rivalry has shaped the
An Introduction to Sigmund Freud Understanding the Father of Psychoanalysis and His Relevance to Marketing Sigmund Freud, the father of psychoanalysis, remains one of the most influential figures in psychology, philosophy, and even cultural studies. Born on 6 May 1856 in Freiberg (now Příbor, Czech Republic), he was a neurologist by training. Freud spent
The Psychology Behind Consumer Decisions The Hidden Influences Shaping Consumer Choices – How Cognitive Biases Drive Buying Behaviour Every day, consumers make thousands of decisions -what to buy, where to shop, which brand to trust. On the surface, these choices may seem rational, driven by logical comparisons of price, quality, and need. However, beneath the
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