Crocs: How an Ugly Shoe Became a Marketing Masterclass Why comfort, confidence and cultural timing matter more than conventional good taste There are very few products in modern consumer culture that people describe as objectively ugly while simultaneously queueing up to buy in multiple colours. Crocs are one of them. They look like something a
Gap’s 2010 Logo Redesign: Timeline, Backlash, and Aftermath Why Gap Decided to Change Its Iconic Logo By 2010, Gap’s branding had remained largely unchanged for over two decades. The familiar “blue box” logo; white GAP letters in a serif font inside a navy blue square, had symbolised the company since 1990. However, after the 2008
Telemarketing Explained: An Honest Introduction for Modern Marketers What telemarketing really is, why it still matters, and what brands like American Express, B2B SaaS firms, and charities have done right Telemarketing is one of those marketing disciplines that most people think they understand - and many would happily banish to the same cupboard as unsolicited
How Tropicana’s Packaging Changed the Game - and What Marketers Can Learn from Its High-Profile Missteps Packaging Isn’t Just Packaging For brands in fast-moving consumer goods (FMCG), packaging sits at the intersection of brand identity, shopper behaviour, and sales performance. Few case studies encapsulate this like Tropicana’s 2009 redesign; a decision meant to modernise the
Conspicuous Consumption: Why We Buy to Be Seen (and What Marketers Need to Know) The psychology of status-driven spending, identity through possessions, and how marketers can ethically tap into our need to stand out. From designer trainers to Instagrammable brunches and £1,000 reusable water bottles, we live in a world where purchasing power doesn’t just
Psychology, Research, and Marketing How to Turn What People Say into What Brands Should Do Marketers love a good stat. But numbers without psychology can mislead you, and psychology without numbers can seduce you. The art is joining the two - understanding how human minds actually work and then designing research that reduces bias, surfaces
The Psychology of Colour in Branding: A Deep Dive How Colour Influences Consumer Perception, Emotion, and Trust – and What That Means for Your Brand Strategy Colour isn't just a visual element; it's a powerful psychological tool that can influence perceptions, emotions, and behaviours. In branding, understanding the psychology of colour is essential for creating
An Introduction to Branding for Marketing More Than Just a Logo Ask the average person to define a brand, and you might hear something along the lines of “a logo” or “a company’s name.” And while they’re not wrong, it’s a bit like saying a book is just its front cover. Branding goes deeper—much deeper.Branding
The Beatles vs The Rolling Stones A Study in Branding, Subcultures, and Reinvention Few rivalries in music history have been as enduring or as commercially influential as The Beatles versus The Rolling Stones. More than just a battle of British bands, their competition shaped pop culture, influenced fan identities, and became a masterclass in
Marketing Consultancy Project Back in 2008 I was studying an MA Marketing Management at Southampton Solent University. As part of the masters we (myself, Sercan Yilmazkul and Lisa Kelly) had to undertake a consultancy project. Due to my connections with the Ministry of Sound, I was able to conduct the consultancy on the now defunct
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