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Why HubSpot Academy is a Brilliant Place to Start Your Marketing Journey If you're starting out in marketing, you might feel like you've just opened a box of IKEA furniture with no instructions, and the Allen key’s missing. Funnels, flywheels, CRMs, CTAs, ROIs – it's a lot. But fear not, because HubSpot Academy might just
Happy Birthday George Orwell Happy 122nd Birthday to the Man, The Myth, The Legend On 25th June 1903, Eric Arthur Blair – better known as George Orwell – was born. Fast-forward to 2025, and I’m writing a marketing article on his birthday. He’d probably hate that. But I’m doing it anyway, because Orwell has been
Brexit Campaigns Through a Marketing Lens Leave vs. Remain Strategy Post‑Mortem The 2016 Brexit referendum marked one of the most significant political campaigns in modern British history. It was not only a political decision but also a fierce marketing battle. Both the Leave and Remain campaigns employed distinct strategies to win over the public, using
Turning 40The Rebrand You Didn’t Ask ForIn marketing, a rebrand is a conscious, deliberate act.New logos, new colours, new mission statements – all beautifully unveiled at an overpriced event in an exposed brick building with Prosecco and nibbles.But turning 40? That’s a rebrand you didn’t approve, didn’t plan for, and certainly didn’t sign off on."I’m
The Importance of Choosing the Right Web Domain for Your Business Building Digital Trust Starts With a Solid Domain – Here's How to Get It Right Choosing a web domain is more than just picking a web address – it’s a key decision in branding and marketing a business online. For marketers, a domain name
The Best, Worst, and Most Popular Father’s Day Gifts A 2025 Snapshot Father’s Day has become a staple in the retail calendar – part heartfelt appreciation, part high-street frenzy. But what do dads really want? What are we still getting wrong? And what’s flying off the shelves year after year?Here’s a well-researched guide to the
Father’s Day A Brief History of Dad’s Day (and Why I Appreciate It More Now) Father’s Day. A moment to honour dads everywhere with the holy trinity of mass-produced cards, novelty socks, and burnt breakfast in bed. But behind the commercial clichés is a surprisingly deep history - one that spans mining disasters, presidential proclamations,
How to Market During the Summer Slump Strategies That Actually Work Every year it arrives like clockwork - slightly slower inbox replies, mysterious OOO emails from clients with suspiciously vague return dates, and that sudden urge to rebrand everything with palm trees and a flamingo.Welcome to the summer slump. Or, if you're feeling optimistic: an
The Anchoring Effect in Marketing How First Numbers Sway Consumer Behaviour Imagine walking into a shop to buy a new jacket. The first one you spot is priced at £500 – much higher than you hoped to spend. But moments later you find a similar jacket for £300. Suddenly, £300 feels like a reasonable price,
Bing Ads The Hidden Gem Marketers Keep Overlooking Most marketers talk about Google Ads like it’s the only show in town. And fair enough - it is the market leader. But what if I told you there’s another player quietly delivering high-converting traffic, often at a lower cost, and frequently to an audience Google barely
