Why The Drum Awards Matter And What Marketers Get from Winning Them In the world of marketing, awards come in all shapes and sizes – but few are as prolific or wide-ranging as The Drum Awards. With categories covering everything from B2B and content marketing to PR, digital, social, and innovation, they’ve become something of
Nostalgia in Marketing A Global Analysis of Successes, Failures and Psychology Nostalgia marketing – the strategy of evoking positive memories from the past – has become an ever-present tactic across industries worldwide. From fast food and fashion to tech and entertainment, brands are tapping into consumers’ longing for “the good old days” to forge emotional
From Pick ’n’ Mix to Clicks: The Great British High Street Shake‑Up What's Happened to the UK's High Streets? I'm old enough to remember the sweet smell of Pick ’n’ Mix at Woolworths - a ritual of childhood where a paper bag of cola bottles and jelly beans was about as exciting as it gets.
Why HubSpot Academy is a Brilliant Place to Start Your Marketing Journey If you're starting out in marketing, you might feel like you've just opened a box of IKEA furniture with no instructions, and the Allen key’s missing. Funnels, flywheels, CRMs, CTAs, ROIs – it's a lot. But fear not, because HubSpot Academy might just
Happy Birthday George Orwell Happy 122nd Birthday to the Man, The Myth, The Legend On 25th June 1903, Eric Arthur Blair – better known as George Orwell – was born. Fast-forward to 2025, and I’m writing a marketing article on his birthday. He’d probably hate that. But I’m doing it anyway, because Orwell has been
Brexit Campaigns Through a Marketing Lens Leave vs. Remain Strategy Post‑Mortem The 2016 Brexit referendum marked one of the most significant political campaigns in modern British history. It was not only a political decision but also a fierce marketing battle. Both the Leave and Remain campaigns employed distinct strategies to win over the public, using
Turning 40The Rebrand You Didn’t Ask ForIn marketing, a rebrand is a conscious, deliberate act.New logos, new colours, new mission statements – all beautifully unveiled at an overpriced event in an exposed brick building with Prosecco and nibbles.But turning 40? That’s a rebrand you didn’t approve, didn’t plan for, and certainly didn’t sign off on."I’m
The Importance of Choosing the Right Web Domain for Your Business Building Digital Trust Starts With a Solid Domain – Here's How to Get It Right Choosing a web domain is more than just picking a web address – it’s a key decision in branding and marketing a business online. For marketers, a domain name
The Best, Worst, and Most Popular Father’s Day Gifts A 2025 Snapshot Father’s Day has become a staple in the retail calendar – part heartfelt appreciation, part high-street frenzy. But what do dads really want? What are we still getting wrong? And what’s flying off the shelves year after year?Here’s a well-researched guide to the
Father’s Day A Brief History of Dad’s Day (and Why I Appreciate It More Now) Father’s Day. A moment to honour dads everywhere with the holy trinity of mass-produced cards, novelty socks, and burnt breakfast in bed. But behind the commercial clichés is a surprisingly deep history - one that spans mining disasters, presidential proclamations,
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