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An Introduction to Direct Marketing Lessons from Dell, American Express, and Boden Direct marketing has been around for centuries, but its principles are more relevant than ever. At its core, direct marketing is about communicating directly with customers to drive a response; whether that’s making a purchase, signing up to a mailing list, or engaging
Black-Owned Brands That Changed the Game For Black History Month As Black History Month continues, we’ve looked at the origins of the celebration and profiled some of the trailblazers who reshaped the marketing industry. For the final part of this series, it feels only right to celebrate Black-owned brands that have not only disrupted industries
Celebrating Black Marketers Who Changed the Industry For Black History Month Black History Month is a time to celebrate the achievements and contributions of Black communities across all sectors from science and politics to culture and business. Black marketers, strategists, and entrepreneurs have played a crucial role in shaping advertising, branding, and consumer culture as
Black History Month What Marketers Need to Know Every October in the UK, and every February in the United States and Canada, people come together to celebrate Black History Month. It’s a time dedicated to recognising the contributions, culture, and achievements of Black communities across the world. But for marketers, Black History Month is more
Subliminal Marketing and the Freudian Id Appealing to Primal Desires Modern marketers often try to reach the unconscious drivers of consumer behaviour - the primal urges Sigmund Freud called the Id. The Id operates on the pleasure principle, seeking immediate gratification of needs such as sex, hunger, and aggression. Subliminal marketing broadly refers to techniques
Maslow’s Forgotten Sixth Level Self-Transcendence And What It Means For Marketers Most marketers know Maslow’s five-tier hierarchy. On Marketing Made Clear we’ve already covered the model and how to apply it to campaigns and customer journeys, so if you want a refresher start with our article on Maslow’s life, theories and marketing lessons and our
Marketing In Russia What Works, What Changed, And How To Adapt Russia is a paradox for marketers: a vast, digital-first audience with high ecommerce penetration, but a media and regulatory environment that looks very different to the UK or US. Since 2022, platform access, payments and compliance have all shifted. This piece maps the
Studying a BSc or BA in Marketing in the UK What it Teaches You, How it Lifts Your Career, and What You’ll Need to Get In Thinking about a Marketing degree in the UK? Good idea. Marketing sits at the intersection of psychology, data, creativity and strategy - the place where brands are built, demand
Study Guide: Homage to CataloniaA Study Guide to George Orwell’s Homage to CataloniaThis is a study guide, written by Will Green MA MBA BA, not a standard article. I recommend reading these notes before/after/while reading "Homage to Catalonia" by George Orwell.George Orwell’s Homage to Catalonia (1938) is part memoir, part political analysis, and part eyewitness
What Would Orwell Think? Elon Musk, Symbolism, and the Power of Propaganda A Critique, From an Avid Reader of Orwell's Works In September 2025, London hosted a rally fronted by Tommy Robinson, a controversial figure whose events attract both fervent supporters and equally vocal critics. At this gathering, one appearance stood out: Elon Musk,
