Southampton FC "Show Your Stripes" Campaign A Masterclass in Fan Engagement The "Show Your Stripes" campaign from Southampton Football Club is arguably one of the most compelling examples of modern sports marketing. For clubs that might not command the same global footprint as Manchester United or Barcelona, this was a moment where Southampton FC, a
Neurodiversity in Marketing Strengths, Examples and Initiatives How neurodiverse is your marketing team?As leaders in marketing, we can often get caught up on trying to cover all the skills gaps that we need to make a strong team - but what about neurodiversity? Does it matter? Well, neurodiverse people – those whose brains function differently
What Marketers Can Learn from the French Revolution's Censorship Campaigns Lessons in Message Control, Trust, and Audience Strategy from a Turbulent Era I was recently listening to the episodes of The Rest is History on the French Revolution and it got me thinking about the implications on communication around that time. It's a period in
Apple vs Nokia A Marketing Showdown Across Eras What happens when the immovable object meets the irresistible force? In the early 2000s, Nokia was the immovable object of the mobile phone world - a global titan whose name was synonymous with indestructibility and innovation. But then came Apple, a brand built on sleek simplicity and
Seth Godin: The Birthday of a Marketing Icon Celebrating the thinker who made marketing more human, more ethical, and a lot more purple. If you've ever referred to your product as a "purple cow," emailed your audience with care, or tried to create a tribe rather than a transaction, chances are you're already under the
What I Learned From... Eight Years in the Paper Industry Lessons in Differentiation I firmly believe that you can learn transferable skills that can help you in your career, whether it be marketing or anything else, from other experiences in life. This belief is at the core of the "What I Learned From" (WILF) series,
Grow with Google Free Marketing Training That’s Actually Worth Your Time If you’ve ever fallen into a YouTube wormhole of marketing tips, you’ve probably seen the phrase Grow with Google pop up. It sounds like another slick corporate slogan - but behind it lies a surprisingly generous initiative: Google offering genuinely useful (and totally free)
From Sacred Bean to Sweet Brand The Marketing Evolution of Chocolate Published for World Chocolate Day – 7th JulyChocolate: the word alone conjures up more desire than a 2-for-1 sale at Hotel Chocolat. But beyond its ability to make us weak at the knees or panic-buy Easter eggs in March, chocolate has a long, complex
How to Register Your Marketing Agency in the UK A Comprehensive Guide Starting a marketing agency in the UK involves several key steps – from choosing the right business structure and registering with authorities, to naming your company, creating a logo, and protecting your brand. This guide provides first-time entrepreneurs with a step-by-step roadmap, using
Launching Paleo Ridge’s New Shopify Website A Seamless Leap Forward: On 1st July 2025, Paleo Ridge officially launched its brand-new website built on Shopify Plus, marking a strategic pivot in the company’s digital growth journey. While for customers the change might look like a slicker website and easier checkout, under the bonnet this launch represents
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