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An Introduction to PR How Dove and KFC Got It Right (and Pepsi and United Airlines Didn’t) Public relations (PR) is one of those marketing-related disciplines that’s easy to misunderstand. For some, it conjures up images of celebrity publicists frantically dodging paparazzi. For others, it’s about writing press releases or organising events. But at its
The Psychology of Persuasion How Amazon, Colgate, Innocent and John Lewis Influence Us Marketers may talk endlessly about data, segmentation, and creative execution (and rightly so!!), but beneath it all, one truth remains: marketing is about people. And people are not perfectly rational creatures weighing up costs and benefits like calculators. Instead, we are
Frightening the Competition The Dark Art of Fear-Based Marketing From anti-smoking campaigns to Burger King vs McDonald’s, how brands have used fear to spook consumers - with mixed results As Halloween creeps closer, marketers love a seasonal tie-in. Pumpkins, skeletons, and a suspicious number of discount sweets all reappear like clockwork. But in marketing,
The Nobel Peace Prize When the Merchant of Death Became the Patron Saint of Peace When Alfred Nobel read his own obituary, it didn’t make for light breakfast reading. In 1888, a French newspaper mistakenly announced the death of “Le marchand de la mort est mort” - “The merchant of death is dead.” They’d confused
Psychology, Research, and Marketing How to Turn What People Say into What Brands Should Do Marketers love a good stat. But numbers without psychology can mislead you, and psychology without numbers can seduce you. The art is joining the two - understanding how human minds actually work and then designing research that reduces bias, surfaces
Shopify How to Start a Shopify Site A Beginner’s Guide - Get Selling like Gymshark and Heinz Starting an online store might sound daunting, but Shopify has made it possible for almost anyone to launch a professional-looking site with little technical experience. From side hustlers selling handmade candles to global brands
An Introduction to Supply Chain Why Marketers Should Care - Including Examples from Amazon, Zara and More... When most people hear the phrase supply chain, their mind jumps straight to warehouses, lorries, and factories. It sounds like something reserved for operations managers in hard hats, not marketing professionals. But in reality, supply chain decisions shape
What Marketers Can Learn from George Orwell’s Homage to CataloniaBuilding Upon the earlier Published Study GuideGeorge Orwell’s Homage to Catalonia (1938) is not the book most marketers would instinctively turn to for lessons. It is a memoir of his time fighting with the POUM militia during the Spanish Civil War - a vivid account of
An Introduction to KPIs Making Performance Meaningful When it comes to marketing, strategy is nothing without measurement. You can launch the most creative campaign in the world, but if you can’t prove its effectiveness, you’ll quickly lose budget - and trust. That’s where KPIs come in. KPIs, or Key Performance Indicators, are the yardsticks marketers
20 Years On: Roadrunner United - The All-Star Sessions Revisited In October 2005, Roadrunner Records – a powerhouse label in heavy music – marked its 25th anniversary by unleashing a truly unprecedented compilation album. Titled Roadrunner United: The All-Star Sessions, this project corralled dozens of artists from across the label’s roster into one monumental collaborative
