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Subliminal Marketing and the Freudian Id Appealing to Primal Desires Modern marketers often try to reach the unconscious drivers of consumer behaviour - the primal urges Sigmund Freud called the Id. The Id operates on the pleasure principle, seeking immediate gratification of needs such as sex, hunger, and aggression. Subliminal marketing broadly refers to techniques
Marketing In Russia What Works, What Changed, And How To Adapt Russia is a paradox for marketers: a vast, digital-first audience with high ecommerce penetration, but a media and regulatory environment that looks very different to the UK or US. Since 2022, platform access, payments and compliance have all shifted. This piece maps the
Adverts, Abs, and the Pendulum Problem How Beauty Marketing Went Bonkers If you’ve ever stood in a chemist under the fluorescent lights, holding a high-coverage concealer and a low opinion of your own pores, you already know this story. Ads helped build some frankly bonkers beauty standards, then lurched the other way and seemingly encouraged
Apple vs Samsung Frenemies, Lawsuits and Legendary Marketing Jabs If you want a single rivalry that teaches product positioning, brand storytelling and agile marketing under pressure, look to Apple and Samsung. They compete ferociously in public while collaborating in the supply chain, and that tension has fuelled iconic campaigns, ambush stunts, courtroom drama and some
Marketing in China Explained How China’s platforms, policies and culture reshape the job of marketing; with real-world brand examples and actionable playbooks.On the surface, the job looks the same: insight, positioning, creativity, measurement. But China’s digital ecosystem runs on different rails - different platforms, different rules, and a different tempo. You will work inside "walled
Airbus vs Boeing A Marketing and Trade War at 35,000 Feet If Pepsi vs Coke is the high street brawl of brand rivalries, then Airbus vs Boeing is the sky-high slugfest. Two companies, one European and one American, circling each other like heavyweights in a boxing ring; except the gloves are made of composite materials,
The Marketing Battle: Amazon vs FedEx A Deep Dive for Marketers In the world of logistics and e-commerce, two giants stand at the forefront: Amazon and FedEx. While Amazon has revolutionised online retail, FedEx has long been a cornerstone of global shipping. But what happens when these two titans clash in the realm of marketing
National Dog Day A Marketer, a Bulldog, and a Call for Responsible Representation It’s National Dog Day – a time to celebrate our furry companions, share questionable photos of them in costumes, and remind everyone that dogs aren’t just man’s best friend, but often a brand’s best asset too.As the Director of Sales and Marketing
Whispers, Wiggles and Wobbly Puddings ASMR in Marketing and the Rise of Food Porn There’s a good chance you’ve seen an M&S advert where a spoon slowly cuts through a gooey chocolate pudding, releasing a gentle trickle of molten sauce to a background of sultry whispers. If you’ve ever watched that with a raised eyebrow
Advertising on Spotify Why It’s One of the Smartest Moves You Can Make Right Now If you’re in marketing and not yet advertising on Spotify, it might be time to hit pause—and think again. Once just a scrappy Swedish startup trying to dethrone iTunes, Spotify has transformed into an audio behemoth with over 602 million
