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The Marketability of Zlatan Ibrahimović How one footballer turned personality into a global marketing machine Few footballers in modern history have marketed themselves quite like Zlatan Ibrahimović. Over a career spanning more than two decades, Zlatan did not just score spectacular goals - he built a brand around confidence, swagger, and an almost mythological
Video - Fast, Slow, Sold? Analysing the Infamous Pot Noodle “Horn” Advert Fast, Slow, Sold? Analysing the Infamous Pot Noodle “Horn” Advert When crude humour meets clever marketing strategy Few adverts manage to be memorable, controversial, and strategically effective all at once. But the 2005 Pot Noodle
World Book Day: The 5 Most Influential Marketing Books of All Time From Kotler to Sharp - the five books that shaped modern marketing thinking, influenced millions of practitioners, and still underpin the strategies we use today Every year on World Book Day, we’re encouraged to celebrate stories. As marketers, we should probably go
World Spay Day, Dogs and the Marketing of “Responsible Ownership”: Propaganda or Pragmatism? Rethinking World Spay Day - where animal welfare, veterinary science and legacy messaging collide in a debate that’s far less clear-cut than the traditional advice suggests Yesterday was World Spay Day. Originally launched in the 1990s to tackle growing numbers of unwanted
Why David Beckham Is So Marketable And what his brand partnerships reveal about long-term personal branding There are plenty of famous footballers. There are far fewer who remain commercially relevant decades after their peak, across multiple industries, cultures and generations. David Beckham is one of them. This article isn’t about whether Beckham was a great
Walk Your Dog Month Why January Is the Perfect Time to Reset Your Mind, Body, and Marketing Strategy January has a habit of presenting itself as a clean slate. New diaries, new habits, new promises that may or may not survive beyond the first full working week. Among them sits a quieter initiative that deserves
Spotify Wrapped: How a Yearly Music Recap Became One of the Best Marketing Campaigns Ever Made The psychology, storytelling, and genius behind Spotify’s annual data-driven phenomenon Every December, millions of people willingly advertise Spotify for free. Not because they’re paid, not because they’re influenced, but because Spotify Wrapped has become a cultural ritual. Wrapped is
Black Friday 2025: What Marketers Need to Know How the nation’s biggest shopping event has evolved - and how brands can make the most of it. This year, Black Friday falls on 28th November 2025. But the world’s most famous discount day is no longer just a day. It’s a month-long consumer marathon that stretches
Lionel Messi vs Cristiano Ronaldo The Marketing Heavyweights Behind Football’s Greatest Rivalry Elite talent creates demand. Sustained excellence builds legacy. But true commercial power in sport comes when performance, personality, and perception collide. For nearly two decades, Lionel Messi and Cristiano Ronaldo have defined modern football. But beyond the records, awards, and tribal pub arguments
Preparing for Black Friday and Cyber Monday: Lessons from Amazon, ASOS, Apple and Gymshark How top brands mastered Black Friday - and what marketers can learn from the chaos of Currys, Argos, and Patagonia Each November, the marketing world braces for the annual spending hurricane that is Black Friday and Cyber Monday. What began as
